Senior Director, Commerce Media

About the Role

Key Responsibilities

• Be the client day-to-day lead on the business leveraging your strong account management capabilities to support both sales and marketing clients
• Craft eCommerce media strategy and retail media plans
• Leverage Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
• Create media specific documents such as media plans, objectives and strategies decks, and other related functions
• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
• Oversee a large team supporting Associate Directors, Managers, Specialists and Assistant roles
• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative
• Use learnings drawn from data to draw thoughtful, data-based conclusions that illustrate the 'why' behind performance, and map back to digital strategy

Requirements

• 8+ years relevant experience
• Excellent verbal and written communication skills
• Previously day-to-day account management lead on enterprise level retail media client(s)
• Previously constructed retail media digital media plans, with understanding of planning, buying and activation
• Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
• Expert in eRetailer - MUST have experience working with Walmart and/or Target
• Expertise in Microsoft Excel and PowerPoint

Nice to Have

• Experience with retail bid management platforms, such as Pacvue or Skai
• Retailers including Amazon, Club, Best Buy, The Home Depot, Lowe's and Ulta
• Working knowledge of Criteo
• Negotiation and Rate benchmarking
• Experience with channel management
• Working knowledge of eCommerce measurement approaches as well as understanding attribution windows & other metrics in the Commerce Media space

Qualifications

• N/A

Benefits & Perks

• Competitive total rewards package including a discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays
• Unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement