Senior Media Strategist

About the Role

Key Responsibilities

• Develop and manage integrated brand media plans that align with brand and commercial priorities.
• Partner with marketing and cross-functional teams to identify media needs across key campaigns and seasonal moments.
• Support the strategic use of upper-funnel and mid-funnel media to drive awareness, consideration, and action.
• Lead day-to-day communication and project management with our external media agency.
• Brief media partners with clarity and accountability; review and optimize media plans and performance.
• Oversee timelines, budgets, and deliverables to ensure flawless campaign execution.
• Track and report on media effectiveness using internal and external tools (e.g., media mix models, platform analytics, brand lift studies).
• Work with marketing analytics (both agency and internal) partners to build compelling narratives that prove the value of media to internal stakeholders.
• Use data to recommend optimizations and future planning decisions.
• Serve as the connective tissue across brand, retail, digital (incl. Performance media), and merchandising teams to ensure maximization of seasonal campaigns.
• Act as the liaison between brand partners with media coop and internal execution teams.
• Partner with the creative and social teams to ensure campaign creative is media-optimized across formats and channels.
• Stay informed on trends and innovations in the media landscape; identify new opportunities for the brand.

Requirements

• 3-5 years of experience in media strategy, media planning, or integrated marketing at an agency, vertical brand, or retailer.
• Strong understanding of traditional, digital and social media platforms, paid and earned media buying, and channel roles across the funnel.
• Experience managing external partners and media budgets.
• Analytical mindset with ability to translate performance data into actionable insights to drive long term brand growth.
• Excellent communication, organization, and cross-functional collaboration skills.
• Familiarity with media measurement tools and concepts (MMM, MTA, brand lift, reach/frequency, etc.).
• Should have advanced knowledge and abilities with Google G Suite and intermediate knowledge of Cision or comparable media search tool.

Nice to Have

• Passion for sport, fashion, and youth culture.

Qualifications

• Educational background not explicitly specified, but relevant experience is required.

Benefits & Perks

• Pay range: $67,000 - $85,000 (Depending on Experience)
• 15% bonus target
• Medical, dental, vision insurance
• 401k plan
• Sick leave, parental leave, and company paid time off