Sr Media Strategy Manager - Distinctive Brands

About the Role

Key Responsibilities

• Develop and execute audience-first, insight-driven media strategies aligned with brand priorities.
• Lead tactical media plan development and real-time optimization to maximize campaign effectiveness.
• Identify and implement innovative media partnerships, including custom content and media-to-shelf programs.
• Manage test-and-learn agendas to drive digital and non-digital media insights.
• Synthesize data from multiple sources to inform and evolve media strategies.
• Collaborate with Divisional Marketing to advocate for paid media and emerging trends.
• Serve as a change agent, balancing innovation with proven strategies to drive performance.
• Oversee media and analytics budgets, partnering with Marketing and Finance for effective financial management.
• Manage relationships with agencies, media companies, and analytics/technology vendors.

Requirements

• Bachelor's degree in Marketing or a related field.
• 8+ years of media experience across linear and digital channels, from strategy to activation.
• Experience managing media budgets across multiple brands or sub-brands.
• Proven success in omnichannel media planning and performance optimization.
• Strong leadership and collaboration skills in matrixed organizations.
• Deep understanding of media technologies, systems, and the external media landscape.
• Excellent communication and project management skills.
• Willingness and ability to travel for key business and industry meetings.

Nice to Have

• Experience with both mass and targeted media approaches.
• Background in managing integrated, cross-functional teams.
• Familiarity with emerging media technologies and future media trends.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 8+ years of media experience across linear and digital channels, from strategy to activation.

Benefits & Perks

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.