Senior Director, Content Marketing

About the Role

Key Responsibilities

• Develop and evangelize Braze's content strategy, creating clarity and alignment across many teams, including Marketing, Product Marketing, Industry Marketing, and Regional Marketing
• Act as the content authority across the organization—leading with a strategic, data-informed perspective and influencing senior stakeholders, including VPs and SVPs
• Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and ensure strategic alignment with go-to-market plans
• Oversee the development and implementation of content strategy roadmaps, from brand awareness through conversion and customer expansion
• Build a clear framework for content planning, creation, and distribution—ensuring consistency, quality, and purpose across all content assets and touchpoints
• Establish and operationalize a scalable content infrastructure, including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
• Partner closely with regional marketing leads to develop an efficient and high-impact localization strategy that respects regional nuances while maintaining global consistency
• Lead, mentor, and grow a high-performing team of content strategists, editors, and writers—fostering clarity, creativity, and accountability
• Define and track content KPIs to drive performance and continuously optimize output
• Evaluate and evolve tools, systems, and resourcing models to increase content impact, velocity, and efficiency, including oversight of agency relationships to scale production, extend format capabilities, and manage surges in demand
• Stay current on emerging technologies, including AI tools for content creation and optimization, and assess opportunities to thoughtfully integrate them into content workflows

Requirements

• Deep experience in content strategy, editorial, or content marketing, with 5+ years in leadership roles managing high-performing teams
• Proven experience building and leading content strategy for B2B enterprise SaaS companies, ideally across global markets
• Strong executive communication skills with a demonstrated ability to influence at the VP and C-suite level
• Portfolio showcasing strategic content programs that drive awareness, engagement, and measurable business outcomes
• Experience working with cross-functional teams, including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
• Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
• Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)

Nice to Have

• Experience with AI tools for content creation and optimization
• Ability to influence and build consensus among senior stakeholders
• Experience managing global content teams and localization strategies

Qualifications

• Deep experience in content strategy, editorial, or content marketing
• 5+ years in leadership roles managing high-performing teams
• Proven experience in building and leading content strategy for B2B enterprise SaaS companies, ideally globally
• Strong executive communication skills with influence at VP and C-suite levels
• Portfolio demonstrating strategic content programs that drive awareness, engagement, and business outcomes
• Experience with cross-functional teams including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
• Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
• Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)

Benefits & Perks

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and paid parental leave
• Professional development supported by career pathing, learning platforms, and a yearly learning stipend
• In-office employee experience fostering community and innovation
• Opportunities to participate in community giving and volunteer activities
• Supportive Employee Resource Groups
• A collaborative, transparent, and fun culture recognized as a Great Place to Work®