Senior Director, Demand Generation

About the Role

Key Responsibilities

• Own the global demand generation strategy across integrated campaigns, ABM, digital programs, and marketing analytics to drive measurable pipeline and revenue growth.
• Lead and grow a multi-functional team, with a focus on campaign strategy and execution, funnel optimization, and analytics.
• Partner with sales, SDR, and marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.
• Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.
• Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale.
• Develop a planning and measurement cadence to align marketing investments with business objectives and optimize budget impact.
• Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting.
• Collaborate with field, content, brand, and events teams to ensure campaign consistency and relevance across channels.
• Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.

Requirements

• 10+ years of experience in B2B demand generation, with at least 3 years in a senior leadership role.
• Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads.
• Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis to guide strategy.
• Excellent communication and collaboration skills; able to influence at all levels of the organization.

Nice to Have

• Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration.
• Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs.
• Proven success driving pipeline growth and marketing-sourced revenue at scale.