Senior Director, Digital Strategy & Activation Lead, NUBEQA

About the Role

Key Responsibilities

• Engage as a leader within the cross-functional NUBEQA Product Squad, co-creating long, mid, and short-term outcomes and the associated strategies to achieve them.
• Lead the definition of digital strategies and activation plans for NUBEQA to deliver relevant and impactful customer and patient experiences.
• Architect and catalyze Digital Strategy & Product Operations resources and capabilities to deliver maximum value for the NUBEQA Product Squad.
• Own media strategy and planning for NUBEQA, maximizing the impact of media investments through a data-driven approach, leveraging in-house capabilities, and managing external partnerships.
• Assess external digital opportunities and threats to inform business strategy decisions based on digital realities.
• Oversee the day-to-day activation of digital strategies, including budget management, project oversight, and organizational dynamics.
• Evaluate and recommend new optimization methods to improve campaign performance and customer experience.
• Drive innovative and efficient solutions through partnerships with key media, technology, and data partners.
• Act as a champion and change agent in leading organizational changes to create and sustain digital capabilities.
• Foster a data-driven culture to analyze ROI and refine digital strategies to increase customer engagement.

Requirements

• B.A./B.S. degree required.
• Skilled in translating brand strategies into actionable digital marketing strategies across channels and audiences.
• Demonstrated expertise in omnichannel/multichannel customer engagement strategies with measurable results.
• Deep understanding of digital media channels and partners.
• In-depth experience with integrated marketing and communications programs including strategic development, creative development, analysis, implementation, and budget management.
• Solid expertise with online marketing tools and web-based technologies.
• In-depth knowledge of how digital channels work.
• Strong analytical skills.
• Highly collaborative and accustomed to working in an environment with a high degree of accountability.
• More than 10 years of marketing experience with at least 8 years of digital-specific experience preferred.

Nice to Have

• M.B.A. preferred.
• Pharma industry experience preferred.

Qualifications

• More than 10 years of marketing experience.
• At least 8 years of digital-specific experience.

Benefits & Perks

• Salary between $209,480 to $314,220, with potential bonuses or commissions.
• Additional benefits include health care, vision, dental, retirement plans, PTO, sick leave, etc.