Senior Director, Global Fan Engagement Marketing

About the Role

Key Responsibilities

• Lead Strategy & Execution: Own and evolve our journey orchestration and 1:1 fan engagement strategy across email, SMS, push, in-app, web, and paid media-powered by data, automation, and a modern MarTech stack.
• Drive Lifetime Value: Serve as the enterprise lead for maximizing LTV-enhancing activation, retention, upsell, and re-engagement strategies, while mitigating churn across all fan segments and product lines.
• Architect Fan Journeys: Design and implement dynamic, signal-based journeys tailored to audience segments, behavioral data, and product interactions-delivering contextual, personalized, and localized experiences at scale.
• Establish Channel Governance: Define and manage a comprehensive, enterprise-wide contact strategy across League, Clubs, and Partners-ensuring consistency, compliance, and fan-centric messaging.
• Advance Personalization at Scale: Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized fan experiences across all relevant touchpoints.
• Activate the MarTech Ecosystem: Ensure full utilization of the NFL's technology stack-including CDPs, journey orchestration platforms (e.g., Adobe Experience Platform), and content automation-to drive efficient and relevant fan engagement.
• Drive Fan Growth and Revenue Generation: Lead strategies that convert fan engagement into measurable business impact-integrating personalized messaging, conversion tactics, and optimized journeys to drive lead generation, product adoption, and monetization across direct-to-consumer and partner channels.
• Test, Learn, Optimize: Implement agile experimentation frameworks and continuous testing to refine journeys, messaging, and channel strategies-improving performance and business outcomes.
• Partner Across the Enterprise: Collaborate with Data & Analytics, Technology, Product, and Media teams - as well as regional markets - to align fan engagement efforts with platform capabilities, measurement strategy, and organizational goals.
• Spearhead NextGen Marketing Capabilities: Identify, evaluate, and operationalize emerging technologies-including AI, journey orchestration, and automation-to enhance personalization, accelerate innovation, and position the NFL at the forefront of marketing transformation.

Requirements

• 12+ years leading 1:1 engagement, journey orchestration, or personalized marketing in a matrixed, consumer-facing enterprise.
• Proven ownership of LTV, lead generation, and revenue-driving programs through strategies that reduce churn and increase engagement, frequency, and conversion.
• Deep expertise in MarTech architecture, including CDPs, orchestration tools, and marketing automation platforms (e.g., Adobe Experience Platform, Salesforce, Braze).
• Demonstrated experience designing data-driven journeys and activating them across multichannel campaigns.
• Fluent in segmentation, behavioral modeling, and working with analytics teams to optimize for performance KPIs.
• 7+ years of experience leading high-performing teams and managing external partners or agencies.
• Bachelor's degree required; MBA or advanced degree preferred.

Nice to Have

• Experience with AI, journey orchestration, and automation technologies.
• Strong commercial instincts and a bias for performance and innovation.
• Excellent communication and influencing skills with cross-functional and executive credibility.

Qualifications

• Bachelor's degree; MBA or advanced degree preferred.

Benefits & Perks

• Salary range of $190,000-$230,000 USD.
• In-person work at NFL offices or stadium locations with no remote or hybrid options.
• Up to 20% domestic travel required, with occasional weekend and international travel.
• A collaborative, inclusive work environment reflecting NFL's core values.