Senior Director, Global Regional Marketing & Events

About the Role

Key Responsibilities

• Lead and manage a global team of regional marketers across Americas, EMEA, and APAC, providing mentorship, coaching, and performance management.
• Develop and execute a comprehensive global and regional marketing strategy aligned with overall business objectives, driving lead generation, pipeline acceleration, and revenue growth.
• Oversee the planning, execution, and measurement of regional marketing programs, including digital campaigns, email, nurture programs, webinars, executive roundtables, and industry events to drive customer and prospect engagement.
• Direct the development and execution of a global events strategy, including trade shows, conferences, and Coursera-hosted events, ensuring alignment with brand messaging and marketing goals.
• Manage the regional marketing budget, ensuring efficient resource allocation and maximizing ROI on marketing investments across all regions and events.
• Collaborate with sales, product marketing, and global marketing teams to develop integrated marketing programs that support regional business objectives and drive customer acquisition and retention.
• Travel internationally as needed for industry events, client meetings, and team offsites (estimated 40% travel).

Requirements

• 10+ years of enterprise SaaS global marketing experience in a fast-growth, highly matrixed environment.
• 7+ years of experience leading global events.
• 8+ years of experience in a marketing team leadership role across multiple geographic regions.
• Must be in Central or Eastern Time Zone.

Nice to Have

• 15+ years of enterprise SaaS global marketing experience in a fast-growth, highly matrixed environment.
• Proven experience building high-performing and highly collaborative teams.
• Ability to travel internationally to support regional field marketing teams and key events.
• Experience working closely with sales teams and cross-functional collaboration.
• Experience engaging with all organizational levels including executive leadership, customers, prospects, and partners.
• Expertise in leading through others and managing successful cross-functional programs.
• Strong data-driven decision-making skills to optimize marketing results for scalable growth.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in enterprise SaaS marketing and leadership is required.

Benefits & Perks

• Salary range of $170,000 - $213,000 USD (US Zone 2), with additional bonus and equity opportunities.
• Flexible work arrangements including remote, office, or co-working spaces.
• Comprehensive rewards package including bonus programs and RSUs.
• Work in a globally diverse and inclusive environment.