Cracker Barrel logo

Senior Director Innovation and Product R&D

Cracker Barrel

Lebanon, TN
Full Time
Director
18 days ago

Job Description

About the Role

The Senior Director of Innovation and Product R&D at Cracker Barrel will play a critical leadership role in shaping the future of the company's menu and product offerings. This role involves setting the long-term innovation vision, leading the development of new culinary platforms, and guiding products through every stage of the innovation lifecycle, from concept to commercialization. The position requires collaboration with cross-functional teams and stakeholders to create crave-worthy, operationally feasible, and brand-defining products, while embedding a guest-centric innovation mindset across the business.

Key Responsibilities

  • Define and lead the long-term product innovation roadmap in alignment with enterprise and culinary strategies.
  • Translate brand purpose and guest insights into breakthrough product platforms that drive crave, value, and uniqueness.
  • Partner cross-functionally to identify category gaps and white space opportunities across dayparts and guest occasions.
  • Collaborate closely with Consumer Insights, Marketing, and Strategy to translate emerging trends, behaviors, and needs into scalable product solutions.
  • Act as a champion for guest experience, using data and qualitative insights to guide innovation decisions.
  • Oversee the culinary development, testing, and operational integration of new menu items.
  • Ensure products meet culinary excellence standards, cost goals, and operational feasibility.
  • Lead cross-functional teams through the stage-gate process, from concept validation through in-market test and national launch.
  • Synthesize strategy, consumer insights, and business targets into actionable product development plans and profitable recommendations.
  • Manage implementation of product development plans, ensuring timelines and deliverables are met.
  • Manage food and product development projects in cooperation with operations, quality assurance, and supply chain.
  • Manage relationships with external vendor partners to inform future development possibilities.
  • Conduct ongoing product improvement by testing and refining products to elevate taste and guest experience.

Requirements

  • MBA or master's degree in a relevant field preferred; Culinary Degree, Food Science or equivalent required.
  • 10+ years of Culinary Innovation management experience in a multi-unit restaurant environment.
  • Strong culinary skills and experience, with a passion for food innovation.
  • Broad knowledge of Quality Assurance practices and regulations.
  • Excellent analytical, problem solving, and decision-making skills.
  • Excellent communication skills.
  • Strong leadership and managerial skills with the ability to lead a diverse team.
  • Collaborative, organized, and able to inspire internal teams and external partners.

Nice to Have

  • Experience in developing and creating successful food and menu items for multi-unit restaurant companies.

Benefits & Perks

  • Competitive annual salary and bonus opportunities.
  • Medical, Rx, Dental, and Vision benefits on Day 1.
  • Life Insurance and Disability Coverage.
  • Paid Vacation and Employee Assistance Program.
  • Business Resource Groups, Tuition Reimbursement, and Professional Development.
  • 401k Plan with Company Matching Contributions at 90 days.
  • Employee Stock Purchase Program.
  • 35% Discount on Cracker Barrel Food and Retail items.

Working at Cracker Barrel

Cracker Barrel has been committed for over 50 years to serving warmth and hospitality across hundreds of stores nationwide. The company values growth and development opportunities for its over 70,000 team members and prides itself on enduring hospitality that fosters a sense of belonging, discovery, and fulfillment in every job. The culture emphasizes care, community, and a home away from home feeling for employees and guests alike.

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Job Details

Posted AtJun 4, 2025
Job CategoryProduct Management
SalaryCompetitive salary
Job TypeFull Time
ExperienceDirector

About Cracker Barrel

Website

crackerbarrel.com

Company Size

10000+ employees

Location

Lebanon, TN

Industry

Restaurants and Other Eating Places

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