Senior Director - Integrated Field Marketing, AMER (New Business & Expansion)

About the Role

Key Responsibilities

• Design and execute segment-specific field marketing strategies across SMB, Commercial, Mid-Market, and Field, aligned to both new logo acquisition and expansion motions.
• Support both direct and partner-led GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.
• Manage and grow a high-performing team of regional field marketers.
• Foster cross-segment collaboration to scale winning plays and share best practices across sales motions and verticals.
• Drive integrated programs including ABM, field and partner events, webinars, executive roundtables, and digital plays, localized by segment and region.
• Collaborate with demand generation, campaigns, and partner teams to deliver full-funnel pipeline acceleration programs.
• Partner with Customer Success and Sales to identify and execute expansion marketing initiatives—including upsell/cross-sell ABM and product adoption campaigns.
• Build a repeatable marketing engine that supports both acquisition and growth within accounts.
• Track and optimize segment-level contribution to pipeline, bookings, and revenue across new business and expansion.
• Manage budgets across segments and motions, partnering with Finance and Analytics to optimize return on marketing investment.

Requirements

• 15+ years of progressive experience in B2B marketing, with success in multi-segment and multi-motion field marketing roles.
• Experience in SaaS or cloud-based software markets, ideally serving Commercial and Mid-Market customers.
• Proven ability to lead integrated marketing programs that span new business and customer growth.
• Deep understanding of GTM alignment, partner marketing, and ABM strategy.
• Strong track record of collaborating with Sales, Success, and cross-functional Marketing teams.
• Excellent analytical skills and command of attribution models, conversion metrics, and ROI tracking.
• Proficiency in Salesforce, Marketo, 6sense, and field/event tools.

Nice to Have

• Experience working with regional and international teams, particularly in North America and India.
• Knowledge of digital marketing, ABM, and event management tools.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Annual base salary range of $244,000 - $330,750 USD plus bonus compensation.
• Multiple options for dental, medical, vision, disability, and life insurances.
• Equity and ESPP programs, flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.