Senior Director, Integrated Media & Marketing

About the Role

Key Responsibilities

• Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
• Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
• Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
• Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
• Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
• Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
• Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
• Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence

Requirements

• Mastery of NYPA's mission, vision, values, and extensive operations, with a deep understanding of the electric utility and energy industry
• Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively
• Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency
• Ability to adapt to changing priorities and work effectively under deadline pressure
• Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts
• Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation, and digital advertising
• Minimum of 10 years of experience in a related field, with at least 3 years in a management or leadership role
• Bachelor's degree required in Marketing, Journalism, Communications, Public Relations, or a related field

Nice to Have

• Master's degree in a related field
• Experience with crisis communications within a crisis management team
• Experience as a communicator in the electric utility industry
• Strong skills in media monitoring platforms such as Meltwater
• Proficiency in Microsoft Office programs including Excel, Word, PowerPoint, Outlook

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, Public Relations, or a related field
• Minimum of 10 years of experience in related field
• At least 3 years in a management or leadership role

Benefits & Perks

• Estimated salary range of $175,000-$225,000, determined based on experience, knowledge, skills, and abilities
• Diversity, equity, and inclusion initiatives
• Reasonable accommodations during the hiring process