Senior Director, Marketing & Communications Manager

About the Role

Key Responsibilities

• Define and lead the segment marketing strategy aligned with business goals, customer insights, and competitive positioning.
• Lead and develop a high-performing team of segment marketers, fostering collaboration and innovation.
• Oversee campaign planning and execution across channels (digital, direct, third party), tailored to customer segment needs.
• Leverage data and insights to develop personas, map customer journeys, and create targeted content and messaging.
• Partner closely with Product, Sales, Digital, Analytics, and Brand teams to ensure cohesive marketing execution.
• Define KPIs, monitor campaign performance, and optimize strategies for acquisition, retention, and growth.
• Manage segment marketing budgets and allocate resources effectively.
• Partner with leadership, sales, product development, and other cross-functional teams to ensure alignment on key initiatives.
• Foster a culture of results through collaboration and shared goals across departments.

Requirements

• 15+ years of experience in a senior marketing role with deep understanding of customer segmentation, lifecycle marketing, and go-to-market strategy.
• Strong analytical mindset with ability to use data to inform decisions.
• Track record of success managing and developing high-performing teams.
• Demonstrated ability to solve problems, prioritize decisions, and successfully manage multiple projects in a high-pressure environment.
• Demonstrated ability to embrace innovation and manage change.
• Strong communicator, able to build consensus and drive results through collaboration, influence, and persuasion.

Nice to Have

• Solid understanding of the financial industry ecosystem, and knowledge of securities services (markets, asset servicing, clearing and custody), and investment management businesses.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
• Access to flexible global resources and tools for personal and professional growth.
• Generous paid leaves, including paid volunteer time.
• Support for health, personal resilience, and financial goals.
• Company-sponsored benefit programs.