Senior Director, Marketing Hcp, Primary Biliary Cholangitis (Pbc)

About the Role

Key Responsibilities

• Oversee the development and implementation of strategic and tactical promotional plans for HCPs.
• Develop the PBC Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
• Lead competitive readiness planning to understand the evolving PBC market and prepare for future market entrants.
• Lead launch readiness strategy and tactical planning for potential new indication.
• Distill market research findings into insights that support the strategy, messaging, and execution.
• Coordinate with the market insights team to set the future direction for insight generation.
• Develop and deliver presentations to internal stakeholders including leadership, field teams, and cross-functional colleagues.
• Cultivate customer relationships with thought leaders, key customers, and professional organizations.
• Represent Marketing on the promotional review committee to guide review and approval of marketing tactics, manage timelines, and ensure compliance.
• Manage HCP marketing budget and ensure expenditure aligns with brand strategy and tactical plans.
• Monitor marketing impact and provide recommendations for marketing mix allocation.
• Oversee agency relationships and performance, leveraging expertise to meet business needs.
• Manage all aspects of HCP promotions budget and prioritize execution effectively.

Requirements

• Bachelor's Degree and fourteen years of experience, or Master's Degree and twelve years of experience, or Ph.D. and twelve years of experience.
• Healthcare professional promotional expertise in prior roles is required.
• Prior people management experience is required, with desired sales leadership experience.
• Strong understanding of pharmaceutical regulatory requirements and their impact on marketing materials.
• Experience with complex budget management, expense forecasting, and tracking.
• Strong product launch experience and experience in competitive markets.
• Excellent leadership skills with the ability to lead change and manage teams.
• Superior project management skills and ability to oversee multiple projects.
• Strong interpersonal and cross-functional collaboration skills.
• Experience developing external relationships leading to brand advocacy.

Nice to Have

• Extensive understanding of therapeutic areas such as rare disease, liver, or immunology.
• US launch experience in a competitive market space.
• Experience with Gilead franchises or exposure to pharmaceutical regulatory environment.

Qualifications

• Bachelor's Degree with 14+ years of experience, or Master's Degree with 12+ years, or Ph.D. with 12+ years.
• Preferred: MBA with 12+ years of pharma/biotech marketing experience.

Benefits & Perks

• Salary range of $261,375.00 - $338,250.00, with potential for discretionary annual bonus and stock-based long-term incentives.
• Paid time off and comprehensive benefits package.
• Company-sponsored medical, dental, vision, and life insurance plans.