Senior Director, Marketing Intelligence - Sams Club

About the Role

Key Responsibilities

• Develop and implement the framework for assessing and optimizing marketing performance across all channels and lines of business.
• Lead development of marketing KPIs and frameworks tied to sales and commercial objectives, leveraging inputs from Retail, Membership, and Ecommerce teams.
• Develop standardized reporting practices and dashboard requirements to access and visualize a 'single source of truth' for marketing decision making.
• Assess and implement tools that cultivate an effective marketing data strategy and insights interpretation practice.
• Steer the enablement and application of customer-driven capabilities in planning and media activation.
• Provide marketing subject matter expertise with Finance teams when establishing commercial objectives for Sam's Club's lines of business.
• Review channel activity and lead interpretation of marketing campaigns across the funnel, informing larger media strategy.
• Collaborate with cross-functional stakeholders and media agency partners to define objectives, optimize strategies, and deliver actionable insights.

Requirements

• 10+ years of marketing experience, including 7+ years in marketing analytics or equivalent.
• 5+ years of experience managing teams, with a proven track record of collaborative leadership and driving unity among teams.
• Experience developing full-funnel, cross-channel measurement and insights tools.
• Deep understanding of marketing KPIs that drive commercial and retail objectives.
• Experience with implementing new technology stacks and data analytics across an enterprise.
• Exceptional communication and interpersonal skills to collaborate and build consensus across multiple teams.
• Change agent with the ability to foster positive culture change and work through ambiguity.
• Bachelor's degree in business, marketing, communications, or related area, or equivalent experience.

Nice to Have

• Experience in both agency and client-side roles in developing measurement and insights tools.
• Experience in developing, tracking, and interpreting marketing KPIs that drive retail objectives.

Qualifications

• Option 1: Bachelor's degree in business, marketing, communications, or related area and 10 years' experience in marketing or related area.
• Option 2: 7 years' experience in marketing or related area and 7 years' experience in marketing analytics or related area.
• 5 years' supervisory experience or experience leading cross-functional projects.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, and expense reimbursement programs.
• Live Better U education benefit program covering tuition, books, and fees for associates.