Senior Director Marketing Lands End Outfitters

Lands’ End

Dodgeville, WI

Full Time

Director

10 days ago

Job Description

About the Role

As the Senior Director of Integrated Marketing at Lands' End Outfitters, you will be responsible for setting the vision and strategy for all integrated marketing efforts. This role requires strategic thinking, leadership, and the ability to execute complex multi-channel marketing campaigns. You will lead a high-performing team, collaborate across departments, and work closely with senior leadership to align marketing initiatives with business objectives, ensuring a data-driven approach to marketing ROI and performance improvement.

Key Responsibilities

Develop and implement a comprehensive integrated marketing strategy that supports key business objectives, enhances brand positioning, and drives customer acquisition and retention.
Lead the marketing function by setting clear priorities and aligning team goals with overall Outfitters strategy.
Provide strategic direction and thought leadership to help position the brand as a leader in the market.
Collaborate with senior executives (Sales, Product, Customer Success, etc.) to align marketing programs with business goals and customer needs, ensuring a consistent and impactful narrative across all touchpoints.
Own the customer journey by driving initiatives that foster awareness, engagement, lead generation, and customer retention.
Lead the creation and execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth, including digital, content marketing, paid media, email, catalog, social media, and PR.
Oversee the planning, execution, and optimization of campaigns, ensuring timely delivery, budget adherence, and maximum impact.
Manage and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning.
Measure, analyze, and report on marketing performance, using data to optimize campaigns and ensure ROI.
Own the marketing budget, ensuring efficient resource allocation and cost-effective campaign execution.
Enhance brand equity through cohesive strategies, consistent messaging, and high-impact content.
Build thought leadership and industry presence through content strategies that position the company as a trusted authority.

Requirements

10+ years of experience in B2B or marketing, with at least 5 years in a senior leadership role.
Proven track record of developing and executing integrated, multi-channel marketing strategies that deliver measurable results.
Strong background in demand generation, content marketing, digital marketing, and brand building.
Experience managing large, cross-functional teams and collaborating with C-level executives.
Extensive experience in analyzing and optimizing marketing performance using data and analytics.
Leadership and team management skills with the ability to inspire and develop high-performing teams.
Expertise in marketing automation platforms and CRM tools (e.g., Salesforce).
Strong analytical and problem-solving skills with a data-driven decision-making approach.
Deep understanding of B2B buyer behavior, lead generation, sales enablement, and customer retention.
Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is highly preferred.

Nice to Have

MBA or advanced degree in a related field.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
An MBA or advanced degree is highly preferred.

Working at Lands’ End

People are the heart of our company, and our doors are open to everyone. We are committed to creating an inspiring culture that is welcoming, safe, and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.

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