Senior Director, Marketing - Residential Care Software

About the Role

Key Responsibilities

• Lead development of the integrated marketing strategy across the residential care software business.
• Set annual and quarterly marketing plans aligned with business objectives, segment priorities, and revenue targets.
• Define and manage key marketing KPIs, ensuring shared accountability with Sales and Product teams.
• Build and lead a team of marketers and agency partners, optimizing for agility, specialization, and impact.
• Translate product roadmaps and market opportunities into clear go-to-market strategies, messaging frameworks, and activation plans.
• Develop segment-specific strategies to engage providers across home-based and facility-based care, enterprise networks, and regional operators.
• Own the full-funnel demand generation engine, including digital, ABM, outbound, events, and channel tactics.
• Partner with sales leadership to drive pipeline creation and acceleration across high-priority segments.
• Leverage marketing automation, CRM tools, and performance metrics to optimize campaigns and measure ROI.
• Build and execute partner marketing strategies to drive channel alignment, co-marketing, and pipeline contribution.
• Collaborate with partner and business development teams to position the platform ecosystem effectively.
• Act as a trusted marketing voice with Sales, Product, Legal, Compliance, and Customer Success teams.
• Support account-based strategies with tailored messaging, tools, and field programs.
• Surface customer insights and competitive trends to inform product and commercial strategy.

Requirements

• 10-15+ years of experience in B2B marketing with deep expertise in SaaS, demand generation, revenue marketing, product marketing, and partner marketing.
• Experience leading marketing in regulated industries such as healthcare, healthtech, or life sciences.
• Proven ability to generate pipeline and revenue through performance-driven marketing programs.
• Strong leadership skills with experience building and managing marketing teams and agency partnerships.
• Ability to move at a startup pace within a large organization, launching and iterating quickly.
• Experience working closely with Sales and Product teams, earning their trust through results.
• Data-driven and outcomes-focused, with a strong understanding of marketing metrics and performance analysis.
• Experience managing multi-channel sales motions, including direct, inside, and partner-led routes to market.
• Bonus: GTM experience in post-acute care, long-term care, or related provider segments.

Nice to Have

• GTM experience in post-acute care, long-term care, or related provider segments.

Qualifications

• Formal educational background not explicitly specified, but extensive professional experience required.

Benefits & Perks

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management, HSA, FSA, commuter benefits.
• 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), tuition assistance.
• Three weeks Paid Time Off (PTO), 11 paid holidays plus 3 floating days.
• Up to 14 weeks primary caregiver or 2 weeks secondary caregiver leave.