Senior Director of Brand Marketing

About the Role

Key Responsibilities

• Shape how the world sees TravelPerk and define how the company shows up, embedding brand thinking into every touchpoint internally and externally.
• Lead the largest brand awareness investment the company has ever made.
• Manage a team of senior leaders across brand, content, campaigns, and creative.
• Push boundaries, take risks, and create work that makes people feel something.
• Set the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomes.
• Operate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that is known and loved.

Requirements

• 15+ years of experience in brand marketing, ideally with a blend of B2B and B2C.
• Deep experience building brands for US markets.
• Experience owning and optimizing large-scale brand budgets.
• Experience in brand measurement, reporting, and brand-health tracking.
• Experience working in or with creative agencies is a plus.
• Comfortable operating across time zones, with a core team based in Europe.
• Ability to build trust with business leaders and demonstrate operational discipline.
• Experience leading brands at fast-growing companies or with ambitious brands, and managing global teams.
• Strong understanding of the US market's nuance, tone, pace, and channels.

Nice to Have

• Experience activating partnerships, sponsorships, and influencer programmes that shape culture and drive attention.
• Experience in or with creative agencies.

Qualifications

• Formal educational qualifications are not emphasized; the company prioritizes experience and potential.

Benefits & Perks

• Opportunity to build something iconic and challenge convention.
• Leadership role with significant influence on brand growth and company trajectory.
• Work in a dynamic, fast-paced environment with a global impact.