Senior Director of Marketing

About the Role

Key Responsibilities

• Develop annual budgets and re-forecast revisions based on performance and supply trends.
• Create monthly lead generation plans to meet volume and cost-per-lead (CPL) goals.
• Collaborate with cross-functional teams to adjust strategies in response to evolving market needs.
• Drive SEM, Social, Affiliate and TV marketing to achieve desired forecast volume, CPL, and budget outcomes.
• Manage affiliate relationships, including new partner discovery, contract negotiations, and performance analysis.
• Troubleshoot setup issues, oversee pricing negotiations, and coordinate partner communications.
• Approve affiliate invoices and manage compliance with invoicing and reporting standards.
• Oversee daily, weekly, and monthly marketing performance reports, including lead funnels, channel trackers, and trend analyses.
• Prepare and present key metrics and monthly volume forecasts to executive leadership.
• Reconcile costs and update forecasting models based on current data and trends.
• Collaborate with GM, operations leadership, technology team, and TV agency to execute goals.
• Prepare and present updates for weekly marketing meetings, monthly volume presentations, and growth optimization projects.
• Lead or contribute to product update meetings, intake training, and prioritization sessions.
• Partner with internal teams to enhance reporting tools, troubleshoot system migrations, and implement technology upgrades.
• Ensure alignment between actual expenses and projections by reconciling monthly costs with accrual sheets.
• Provide strategic input for budget discussions and expense planning to support growth objectives.
• Build and maintain strong relationships with internal stakeholders, including marketing, product, tech, legal, and finance teams.
• Oversee a small marketing team and create an environment that fosters delivering high-quality results.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 7+ years of experience in marketing leadership, with proven success in strategy, analytics, and team management.
• Strong understanding of digital marketing and affiliate management.
• Proficiency in marketing analytics tools, reporting platforms, and financial reconciliation processes.
• Exceptional communication, presentation, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage competing priorities.

Nice to Have

• Experience with marketing planning and forecasting.
• Experience working within the legal or online media industry.
• Knowledge of TV marketing and media buying.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA (preferred).
• 7+ years of experience in marketing leadership.

Benefits & Perks

• Health insurance options such as medical, dental, and vision coverage.
• Flexible spending accounts (FSA) for medical and dependent care.
• Short-term and long-term disability insurance.
• Life and AD&D insurance.
• 401(k) retirement savings plan with a company match.
• Paid time off (PTO) and paid holidays.
• Commuter benefits.
• Access to Employee Assistance Program (EAP) and well-being coaching services.
• Voluntary benefits such as home, auto, and pet insurance, and discounted legal and financial services.