Senior Director of Marketing and Communications

About the Role

Key Responsibilities

• Lead and integrate enterprise-wide communications and marketing strategy across all internal and external channels.
• Direct the creation and execution of high-impact campaigns that drive patient engagement, brand awareness, and system growth.
• Serve as the lead communications advisor to the CEO and executive team, developing executive messaging for internal updates, public speaking, crisis response, and thought leadership.
• Manage internal communications to enhance cultural cohesion, employee engagement, and organizational alignment.
• Oversee media relations, including proactive story development, press outreach, and reputation management in partnership with local and national outlets.
• Lead crisis communication strategy and serve as spokesperson or coordinator during critical incidents.
• Guide the strategic use of digital and social media platforms to amplify brand presence, thought leadership, and community engagement.
• Supervise and coach a high-performing team of marketing and communications professionals, fostering a culture of creativity, accountability, and excellence.
• Develop integrated brand storytelling initiatives to highlight the impact of Luminis Health on patients and communities.
• Set KPIs and performance metrics to track marketing and communications effectiveness and report results to senior leadership.
• Collaborate with system leaders, clinical teams, HR, legal, and operations to ensure communications align with strategic priorities and compliance standards.

Requirements

• Master's degree in Communications, Marketing, Public Relations, or a related field.
• 15+ years of progressive leadership in integrated marketing and communications, preferably in healthcare or a similarly complex, highly regulated industry.
• Proven experience leading enterprise-wide communication strategies and managing full-spectrum marketing teams.
• Demonstrated success with digital engagement, content strategy, media relations, and brand campaigns.
• Deep expertise in multi-channel marketing, internal/external communications, and crisis communications.
• Strong leadership, team development, and organizational change management skills.
• Outstanding written, verbal, and presentation skills with an executive presence.
• Advanced knowledge of healthcare industry communications, digital trends, and brand strategy.
• Data-driven mindset with strong analytical and decision-making capabilities.

Nice to Have

• Experience in healthcare or highly regulated industries.

Qualifications

• Master's degree in Communications, Marketing, Public Relations, or a related field.
• 15+ years of leadership experience in marketing and communications.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Retirement Plan (with employer match for employees who work more than 1000 hours in a calendar year)
• Paid Time Off
• Tuition Assistance Benefits
• Employee Referral Bonus Program
• Paid Holidays, Disability, and Life/AD&D for full-time employees
• Wellness Programs
• Employee Assistance Programs