SENIOR DIRECTOR OF SPORTS & CREATIVE MARKETING

About the Role

Key Responsibilities

• Develop and own the global sports marketing vision, aligning with brand DNA and growth priorities.
• Create and oversee strategic frameworks for all athlete partnerships, sports sponsorships, and collaborative campaigns.
• Define and drive the brand's role in sports culture across lifestyle, performance, and fashion spaces.
• Identify, negotiate, and manage relationships with athletes, teams, and sports properties that authentically align with each brand's ethos.
• Collaborate with legal, PR, and regional teams to structure deals that deliver long-term value and engagement.
• Lead the execution of campaigns and content involving talent, ensuring alignment with both brand and athlete narratives.
• Lead concept development and creative storytelling for all sports-related campaigns, collaborations, and content.
• Partner with in-house and external creative teams to develop high-impact, cross-channel activations—from global launches to grassroots initiatives.
• Ensure all creative output tied to sport reflects elevated aesthetic, cultural relevance, and business objectives.
• Collaborate with marketing, PR, product, digital, retail, and regional teams to ensure global alignment and seamless execution.
• Work across all brands under the company portfolio to adapt and scale strategies appropriately based on audience and positioning.
• Serve as the central liaison between global HQ and regional marketing teams on all sports marketing efforts.
• Partner with Product and Design to incorporate athlete feedback and sport-driven insights into seasonal development and capsule collections.
• Cultivate new opportunities for co-branded projects, athlete-designed collections, and culturally relevant sponsorships.
• Leverage key cultural moments (e.g., Olympics, World Cup, NBA All-Star) to create breakthrough brand touchpoints.

Requirements

• 8-12+ years of experience in sports marketing, brand partnerships, or creative direction within fashion, footwear, sportswear, or lifestyle industries.
• Proven track record of managing global athlete partnerships, sponsorships, and creative campaigns from concept to execution.
• Deep understanding of both global and regional sports markets and cultural trends.
• Exceptional creative sensibility and brand acumen; ability to translate vision into high-impact marketing.
• Skilled collaborator who can lead cross-functional teams and communicate effectively with stakeholders at all levels.
• Strong network across sports leagues, agents, athletes, and creative communities.
• Experience managing complex budgets and contract negotiations.

Qualifications

• Experience managing complex budgets and contract negotiations.