Senior Director ofProduct Marketing - AI Business Solutions

About the Role

Key Responsibilities

• Partner with product and engineering teams to develop a comprehensive product vision and detailed execution strategy that enhances user experience, drives usage, and promotes upsell opportunities.
• Optimize existing motions and build new ones including in-product triggers, trial programs, testing frameworks, visual guidelines, and messaging.
• Develop strategies for direct-to-customer programs by partnering with Engines + Experiences and Microsoft Customer and Partner Solutions (MCAPS)/sales to run focused programs that generate leads and pipeline using Account Based Marketing and lead generation skills.
• Build integrated growth campaigns that create a funnel from visual marketing to the product experience, driving activation and impact while ensuring measurement and high creative standards.
• Lead cross-functional teams to build partnerships and coordinate efforts across teams such as Engines & Experiences, Software Engineering, Business Planning, and other Product Marketing Managers to deliver product value and company growth.
• Oversee efforts across the cross-functional matrix as the Direct Responsible Individual (DRI) for DTC and PLG initiatives, utilizing strategies across price, channel, product, and promotion to meet revenue and usage goals.
• Partner to establish benchmarks, best practices, and actionable insights via scorecards to optimize, test, and measure experiences and programs.
• Lead, coach, and develop a team of product marketers to achieve business objectives, fostering a team culture where everyone thrives.
• Embody Microsoft's culture and values, promoting a culture of inclusion and collaboration.

Requirements

• Proven experience managing high-performance teams and fostering collaboration.
• Strong strategic thinking and ability to develop comprehensive product vision and execution plans.
• Experience in developing and executing direct-to-customer programs and growth campaigns.
• Ability to coordinate cross-functional efforts across multiple teams and stakeholders.
• Knowledge of marketing strategies including Account Based Marketing and lead generation.
• Experience in establishing benchmarks, measuring performance, and deriving actionable insights.
• Demonstrated leadership in coaching and developing marketing teams.
• Strong understanding of product marketing, growth strategies, and market experience tactics.

Nice to Have

• Experience with AI or enterprise software solutions.
• Familiarity with product-led growth (PLG) models.
• Experience working in a technology or software company at a senior leadership level.

Qualifications

• Experience managing teams and leading strategic marketing initiatives.
• Proven track record in product marketing, growth campaigns, and cross-functional collaboration.
• Strong leadership and communication skills.

Benefits & Perks

• Flexible work arrangements with up to 50% remote work.
• Opportunity to lead strategic initiatives in a pioneering AI business solutions team.
• Collaborative and inclusive company culture.
• Work at a globally recognized technology leader committed to innovation and growth.