Senior Director, Partner Marketing (or potentially VP)
Adobe
Job Description
About the Role
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The role of Senior Director or VP of Partner Marketing involves leading Adobe’s enterprise partner marketing efforts, driving joint marketing programs with GSIs, cloud providers, and ISVs to accelerate customer adoption, revenue growth, and brand influence. This strategic position shapes go-to-market strategies, deepens partner engagement, and aligns marketing initiatives with GSI-led solutions across various industries.
Key Responsibilities
- Develop and implement co-marketing strategies that drive demand generation, pipeline growth, and solution adoption.
- Integrate Adobe's enterprise marketing initiatives with GSI business priorities and industry-specific solutions.
- Lead joint go-to-market (GTM) plans, embedding Adobe's solutions into GSI-led digital transformation offerings.
- Drive thought leadership through executive roundtables, content development, and joint events.
- Serve as the primary marketing liaison between Adobe and GSIs, fostering cross-team collaboration across sales, alliances, and marketing.
- Design customized marketing programs tailored to GSI business models, regional strategies, and customer needs.
- Strengthen executive alignment between Adobe and key GSI collaborators.
- Develop and implement integrated demand generation programs, including account-based marketing (ABM), digital campaigns, and events.
- Collaborate with independent software vendors (ISVs) to expand sponsorships and audience reach.
- Track and report marketing performance metrics, showcasing the impact of partner marketing on revenue and pipeline growth.
- Continuously refine marketing strategies based on performance data, partner insights, and market trends.
Requirements
- 20 plus years of experience in partner marketing, particularly with GSIs (Accenture, Deloitte, PwC, etc.).
- Proven ability to build and maintain senior-level relationships with ISV and GSI executives.
- Deep understanding of enterprise B2B marketing, partner ecosystems, and complex sales cycles.
- Track record of implementing high-impact marketing strategies that drive measurable revenue growth.
- Experience collaborating with cross-functional teams across sales, marketing, alliances, and product.
- Preferred experience in enterprise software, digital experience, or cloud solutions.
- Familiarity with Adobe's product portfolio.
- Background in account-based marketing (ABM), demand generation, or industry marketing.
Nice to Have
- Experience in enterprise software, digital experience, or cloud solutions.
- Familiarity with Adobe's product portfolio.
- Background in account-based marketing (ABM), demand generation, or industry marketing.
Qualifications
- Educational background is not explicitly specified, but extensive experience in partner marketing is required.
Benefits & Perks
- Competitive salary range of $167,900 -- $366,700 annually, varies by location and experience.
- Potential eligibility for long-term incentives such as equity awards.
- Comprehensive benefits reflecting the cost of labor across U.S. markets.
Working at Adobe
Adobe values a respectful, inclusive, and equal opportunity work environment. The company is committed to accessibility and accommodating employees with disabilities or special needs. Adobe promotes a culture of innovation, collaboration, and diversity, emphasizing the importance of new ideas from all levels of the organization.
Job Details
About Adobe
Website
adobe.com
Company Size
10000+ employees
Location
San Jose, CA
Industry
Software Publishers
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