Senior Director, Patient Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive U.S. patient marketing strategy across the three indications for bezuclastinib, including unbranded disease awareness and branded campaigns
• Design and implement an integrated digital ecosystem (e.g., websites, search, social, CRM, digital media) that supports education, activation, onboarding, and adherence
• Design a hyper-personalized modular content plan that is unique, relevant, unified, and customized for target audiences
• Develop patient-specific materials, especially for distribution through field teams (e.g., branded patient brochures, treatment initiation kits, and doctor discussion tools)
• Establish foundational metrics/KPIs for patient marketing initiatives pre- and post-launch, monitor performance, and optimize in real-time
• Lead patient segmentation and journey mapping efforts to inform content strategy and audience targeting across channels
• Collaborate with the patient advocacy team to ensure materials reflect patient needs, voices, and lived experiences
• Lead development of content and execution of patient advisory boards in collaboration with Patient Advocacy
• Partner with market access and HUB teams to build messaging and support tools that address affordability, reimbursement, and treatment continuity
• Consult and collaborate on development of patient support programs and lead creation of resources that enhance engagement and outcomes
• Manage and coordinate the work of agencies of record, external vendors, and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, and IT
• Align with cross-functional stakeholders such as HCP marketing, medical affairs, patient advocacy, patient services, commercial operations, and legal/regulatory to ensure consistency and compliance
• Continuously optimize and identify new ways to improve customer engagement and education of disease and product
• Demonstrate leadership with internal teams, specifically with Marketing Leads, Medical Affairs & Market Access, to ensure effective training on patient programs and campaigns

Requirements

• Bachelor's Degree required, MBA or other advanced degree preferred
• Minimum 8 years of progressive experience in the Pharmaceutical/Biotech industry in Patient Marketing, Marketing, or Sales, preferably in both small and large companies
• 5 years of Brand and/or Patient Marketing experience with recent in-depth commercialization in the US
• Demonstrate confidence and comfort in dealing with executive leadership
• Experience engaging with KOLs and Patient Advocacy groups
• Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred
• Demonstrated analytical skills and strategic problem-solving ability
• Outstanding project management skills with experience managing multiple vendors and agency partners
• Proven ability to work effectively with regulatory, legal, and medical teams in approval processes
• Significant experience managing budgets, including investment assessment, tactical planning, and timely project initiation
• Location: Boston, MA (surrounding areas) required
• Some travel required (up to 25%)

Nice to Have

• Experience in rare disease or oncology fields
• Experience as a team/people leader

Qualifications

• Bachelor's Degree (required)
• MBA or other advanced degree (preferred)

Benefits & Perks

• Target annual salary of $250,000 - $290,000
• Target bonus of 25%
• Compensation varies based on skills, experience, and location