Senior Director, Product Marketing (onsite Redwood City preferred)

About the Role

Key Responsibilities

• Develop and manage Anomali's core use case messaging and positioning.
• Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking.
• Develop and manage Analyst Relations as a critical growth component.
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities.
• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities.
• Manage the competitive landscape, adjusting messaging, positioning, and collateral to maintain differentiation.
• Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets.
• Educate the market about Anomali's value offerings through collateral such as demos, white papers, workshops, presentations, and technical blogs.
• Grow a customer reference program to showcase customer success and value realization.
• Create engaging audience-specific content including case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks.

Requirements

• Bachelor's degree in computer science, marketing, business, or related area; MBA is a plus.
• 10+ years of experience in product marketing and related marketing functions in the software industry, specifically SaaS.
• Cybersecurity product experience is highly preferred, with specific knowledge of SIEM technology.
• Track record in building new categories or pivoting categories.
• Deep understanding of the security market and competitive landscape.
• Experience building trusted relationships with executive sponsors and end users.
• Prior experience developing and managing Analyst Relations.
• Technical background or clear understanding of a product lifecycle.
• Proven ability to build, get buy-in, and execute marketing plans in a fast-moving, technical environment.
• Excellent written and verbal communication skills to explain complex technology concepts simply.
• Ability to use data to measure results and inform decision making.

Nice to Have

• Experience in high-growth organizations and building scalable, profitable growth.
• Experience with public companies and VC-backed organizations.
• Experience in defining new market categories.
• Experience working onsite at Redwood City or in a hybrid schedule.

Qualifications

• Educational background including a bachelor's degree in relevant fields; MBA is a plus.

Benefits & Perks

• Position salary range of $180,000 - $220,000 USD, with variation based on location, skills, and experience.
• Eligibility for benefits, incentive compensation, and/or equity.
• Hybrid work schedule (Mon/Tue/Wed onsite and Thu/Fri remote).