Senior Director, Product Marketing - Walmart Business

About the Role

Key Responsibilities

• Manage, and mentor a high-performing team which spans various functions including brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth.
• Own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement.
• Shape and evolve Walmart Business' brand to reflect the needs of our B2B customers and elevate our presence in the market.
• Develop and execute go-to-market (GTM) strategies for new product and feature launches, working closely with product, sales, and operations teams.
• Build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members.
• Define KPIs and continuously experiment—leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
• Collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities.
• Work closely with our Sales and Revenue Operations teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully land and expand larger, more sophisticated organizational customers.
• Represent the voice of the business customer across the organization and champion marketing's role in driving B2B growth.

Requirements

• 15+ years of relevant marketing experience with a minimum of 5+ years of commercial / B2B experience aligned with key customer & sales enablement activities including lead generation, pipeline building, customer onboarding.
• Strong executive presence with the ability to manage up and across business and cross-functional leadership.
• Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
• Strong strategic and operational balance—able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels including owned channels (site, CRM), paid media, social media & content marketing, sales enablement.
• Expertise in competitive and evolving markets, with a focus on driving adoption, customer engagement, and revenue growth.
• Prior MarTech experience, including experience working with B2B capabilities such as Marketo, Salesforce, Adobe Experience Manager.
• Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies.
• Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results.

Nice to Have

• Masters in Business Administration.

Qualifications

• Option 1: Bachelor's degree in marketing, business administration, or related area and 6 years' experience in marketing, business administration, or related area.
• Option 2: 9 years' experience in marketing, business administration, or related area.

Benefits & Perks

• Competitive pay as well as performance-based bonus awards and other great benefits.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program covering tuition, books, and fees.