Senior Director, Social Media (M2)

About the Role

Key Responsibilities

• Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms such as Instagram, TikTok, LinkedIn, X, Facebook, and YouTube.
• Set clear social media strategy and objectives aligned with broader organizational goals and manage the social media editorial calendar to oversee daily posts.
• Develop social media content strategy proactively for planned moments and reactively for unplanned moments, ensuring agility and responsiveness.
• Drive brand governance in social media to build brand affinity and protect reputation, collaborating with Brand Marketing and Creative teams.
• Guide A/B testing and optimization to inform content strategy through data-driven insights.
• Oversee production of social toolkits for emergencies, cause marketing, and large media campaigns.
• Work closely with internal stakeholders including media, communications, government relations, and the Office of the President, serving as the primary social media liaison.
• Collaborate with external stakeholders such as corporate partners and talent to drive engagement and shared objectives.
• Train, develop, coach, and supervise staff, ensuring a diverse, inclusive, and high-performing team.
• Set team objectives, assign responsibilities, and manage performance KPIs.
• Monitor social media trends and best practices, identify tools for social listening, and guide monitoring and reporting efforts.

Requirements

• Minimum of a bachelor's degree or equivalent experience, plus at least 7 years of relevant experience.
• Deep understanding and hands-on experience of digital and social media management.
• Proven expertise in managing owned social media channels.
• Ability to advise colleagues and drive projects amid ambiguity and competing priorities.
• Familiarity with traditional media and social media news cycles, with a strong understanding of content strategies.
• Hands-on experience working in a fast-paced communications or media environment.
• Strong writing, verbal communication, and presentation skills.
• Ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally.
• Self-reliant, curious, results-oriented, and problem-solving mindset.
• Proficiency in MS Office and professional proficiency in spoken and written English.

Nice to Have

• People management experience.
• Experience in crisis communication.
• Budget management skills.
• Experience working in a complex, highly matrixed global organization.
• Experience working directly with senior leadership and stakeholders.

Qualifications

• Educational background with a minimum of a bachelor's degree or equivalent experience.
• At least 7 years of relevant experience in social media, digital communications, or related fields.

Benefits & Perks

• Flexible schedules and time off, including generous PTO, 11 paid holidays, and hybrid working opportunities.
• Competitive health, dental, and vision coverage for employees and their families.
• Paid leaves such as caregiver, parental/adoption, critical child illness, and fertility benefits.
• Annual merit increases and additional incentives for eligible employees.
• Retirement savings plan with employer contributions after one year.
• Wellness days, mental health benefits, and support through Calm and company events.
• Employee Assistance Program offering confidential assessments, counseling, and referrals.
• Access to internal and external learning and development opportunities.