Senior Director, US HCP Marketing Indication Lead
Argenx
Job Description
About the Role
Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. The argenx US commercial team is looking for a Senior Director, US HCP Marketing Indication Lead that will lead commercialization efforts for our near-term rheumatology indications (including Myositis and Sjogren's Disease). This role will be responsible for leading and ensuring appropriate alignment of the marketing and promotional strategies in the US for advanced future pipeline indications in development for rheumatology, including Myositis and Sjogren's Disease. The role involves working across cross-functional teams to define and implement marketing strategies to ensure commercial success, and will be based in Boston, MA, reporting to the Vice President, US HCP Experience Lead.
Key Responsibilities
- Lead development of US VYVGART (efgartigimod) Rheumatology strategy and promotional plan.
- Serve as HCP Marketing Lead for the Indication Strategy Team and partner with cross-functional colleagues to assess competitive landscape and market trends and develop brand identity for product launch.
- Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate them.
- Lead the development and execution of indication launch plan and deliver post-launch performance tracking such as Latest Estimate (LE) forecasts and Quarterly Business Insights (QBI).
- Oversee development of product positioning and messages, disease state and branded campaigns, and creation of personal, non-personal, branded, and disease state tactics.
- Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning.
- Partner across the efgartigimod portfolio to identify and align the needs that differentiate the molecule.
- Develop and refine customer segmentation and targeting, and collaborate with customer-facing leaders to execute launch plans.
- Select and manage agency of record and marketing budgets to support activities.
- Foster a team culture of ownership, accountability, initiative, and engagement by communicating vision, objectives, and future actions.
Requirements
- 10+ years marketing experience in biotech, pharmaceutical, or other life sciences areas with a proven record of high performance and results.
- Experience in life sciences' product in-line marketing and launch/product commercialization.
- Strong social skills, maturity, and ability to present ideas to diverse audiences.
- Excellent collaborative problem solving, communication, and innovative thinking skills.
- Ability to work with a sense of urgency and prioritize multiple tasks in a fast-paced environment.
- Proven success in launching new medicines and follow-on indications.
- Bachelor's degree; MBA or additional education in life sciences preferred.
- Previous rheumatology experience, particularly with rare or specialty biologics, preferred.
Nice to Have
- Experience working in a US-environment and driving strategic transformation.
- Experience with digital marketing, demand generation, and market segmentation.
Qualifications
- Bachelor's degree in a relevant field.
- 10+ years of marketing experience in biotech, pharmaceutical, or life sciences.
Benefits & Perks
- Not specified in the description.
Working at Argenx
At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other protected characteristics.
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About Argenx
Website
argen-x.com
Location
Boston, MA
Industry
Office Administrative Services
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