Senior Field Marketing Manager

About the Role

Key Responsibilities

• Implement 1:1, 1: few, and 1: many ABM campaigns targeting specific accounts and segments, ensuring high levels of personalization and engagement.
• Support high-priority accounts by creating customized campaigns that target key decision-makers, in close collaboration with sales teams.
• Execute targeted campaigns for clusters of accounts with similar profiles, leveraging multi-channel strategies to increase engagement and pipeline growth.
• Drive broader, scalable ABM programs that generate awareness and engage larger groups of target accounts using digital, events, and content marketing tactics.
• Develop and execute marketing initiatives that drive demand and accelerate opportunities, contributing to overall pipeline growth in alignment with sales objectives.
• Support key marketing events, webinars, and content creation initiatives that engage prospects and customers, moving them through the buyer's journey.
• Collaborate closely with the sales team to align marketing activities with sales priorities, ensuring campaigns support lead generation and account engagement.
• Use a mix of digital marketing tactics (e.g., email, paid ads, webinars) and offline events (e.g., VIP briefings, roundtables) to engage accounts at different stages of the funnel.
• Coordinate the development of regional content, including whitepapers, case studies, and thought leadership pieces, tailored to specific audience segments.
• Monitor and report on the effectiveness of ABM campaigns, tracking KPIs such as engagement, lead generation, and pipeline velocity.
• Use tools such as Salesforce and Marketo to track marketing activities, ensuring campaigns are documented, analyzed, and optimized.
• Ensure all marketing activities are logged and reported, maintaining up-to-date records of regional marketing assets and status.
• Plan and execute regional marketing events, working with external vendors, sales teams, and cross-functional partners to deliver high-impact engagements.
• Oversee logistics, content strategy, and follow-up for regional events, ensuring alignment with marketing and sales objectives and measurable ROI.
• Experiment with new acquisition channels to optimize account engagement and drive qualified leads into the pipeline.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 8 years of experience in B2B marketing, with a focus on ABM, demand generation, and field marketing.
• Familiarity with ABM tools and strategies, including 1:1, 1: few, and 1: many approaches.
• Proficiency in marketing technology platforms such as Salesforce, Marketo, LinkedIn, and Google AdWords.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results under tight timelines.
• Proven ability to collaborate with cross-functional teams, particularly sales, product marketing, and external agencies.
• Excellent communication and presentation skills, with the ability to convey marketing impact to internal and external stakeholders.
• Fluent in English (written and spoken).