Senior Field Marketing Manager

About the Role

Key Responsibilities

• Plan and execute impactful regional field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
• Own end-to-end event logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
• Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
• Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
• Support the creation of compelling event content and messaging in collaboration with Product Marketing
• Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
• Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
• Track all marketing activities and leads diligently in Salesforce
• Contribute to quarterly planning and alignment with sales targets and business objectives
• Identify opportunities to improve field marketing processes and tactics, proposing and building new program ideas based on data, market insights, and stakeholder feedback
• Ensure every regional experience reflects Sentry's mission and brand, creating meaningful and targeted touch points

Requirements

• 8+ years of experience in B2B field marketing, preferably in the technology sector
• A self-starter who can work independently while also being a collaborative team player
• Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
• Customer-focused with an understanding of how to create valuable experiences across in-person and digital touchpoints
• Experience marketing to venture-backed startups, private equity, or other private market audiences
• Proficiency working in Salesforce, Marketo, Jira, and Google Suite
• Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
• Knowledge of San Francisco's local scene, with an eye for stylish, thoughtful, and genuinely fun experiences
• Ability to treat every event as a unique experience and maintain high standards for taste and execution

Nice to Have

• Experience in the technology sector and working with startups or private market audiences
• Experience in event content creation and messaging
• Familiarity with go-to-market strategies and developer relations

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B field marketing is required

Benefits & Perks

• Base salary range of $150,000 to $165,000, determined by relevant factors
• Participation in Sentry's employee benefit plans including incentive compensation, equity grants, paid time off, and group health insurance