Senior Global Marketing Director - Digital Capabil

About the Role

Key Responsibilities

• Create a customer-first narrative with an aligned digital product roadmap.
• Lead the development of new SaaS products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility.
• Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience.
• Refine business models (ARR, NRR, CAC/LTV, payback).
• Run dual-track agile processes (discovery and delivery) with structured experimentation.
• Develop data sets and dashboards to measure adoption, usage, and value.
• Define ideal customer profiles, market segments, and product positioning.
• Lead pricing and packaging (e.g., bundles or tiers), including usage-based or tiered models.
• Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs.
• Own revenue targets for incubated products and report growth KPIs.
• Mobilize cross-functional teams (Product, Marketing, Engineering, Data, Sales).
• Translate technical concepts for non-digital and executive audiences.
• Lead internal enablement and change initiatives (field pilots, operational readiness).
• Foster a culture of curiosity, experimentation, and learning from failure.
• Collaborate on IoT strategy and development plans.
• Partner with Transformation leadership to integrate digital capabilities.
• Assess competitive landscape and elevate awareness of external innovation.
• Develop and coach team members, support professional growth, and team culture.

Requirements

• 8-10 years of product marketing experience (MBA or graduate degree preferred).
• Proven experience in SaaS product development and commercialization, preferably in a start-up environment.
• Track record of revenue ownership (ARR, retention, SaaS scaling).
• Expertise in pricing, segmentation, and GTM execution for software products.
• Experience running structured experiments and validating business assumptions.
• Strong project management and execution skills for cross-functional initiatives.
• Financial acumen and ability to model and assess P&L requirements.
• Excellent interpersonal, presentation, and executive communication skills.
• Able to translate technical/data concepts for commercial and operational teams.
• Comfortable with ambiguity and challenging the status quo in legacy environments.

Nice to Have

• Experience in a start-up environment.
• Experience with IoT strategy and development.
• Experience in digital transformation initiatives.

Qualifications

• MBA or graduate degree (preferred).

Benefits & Perks

• Annual salary range of $169,400.00 - $254,000.00.