Senior Group Marketing Manager, FARAPULSE Integration

About the Role

Key Responsibilities

• Establishes analytic-driven business objectives including market understanding, segmentation, targeting, product positioning, and message development.
• Creates innovative downstream marketing programs and tools to deliver value for the Sales Team, supporting both consumables and capital systems.
• Develops and executes launch strategies for entry into the Cardiac Ultrasound Market, including hiring, coaching, and developing product management talent.
• Formulates actionable, integrated business and commercialization plans, ensuring alignment with portfolio strategy, technology roadmaps, and market development goals.
• Oversees execution of business plans through targeted strategies, tactics, and annual operational budgets.
• Directs the use of marketing science tools to assess markets, identify barriers, and design strategies to mitigate technical, operational, economic, and regulatory challenges.
• Identifies and evaluates franchise business development opportunities.
• Partners with Sales and Clinical teams to craft training plans for commercial launches and global adoption.
• Spends significant time in the field to gather clinical insights and strengthen physician relationships.
• Develops supply chain forecasts and long-range revenue projections.
• Crafts global training strategies to drive perception and adoption of capital solutions.
• Builds strong cross-functional stakeholder relationships to ensure alignment and execution.

Requirements

• Bachelor's degree with 7+ years of professional experience in the medical device industry.
• Experienced in commercial launch planning in competitive markets.
• Demonstrated success in building teams and developing talent.
• Proven downstream marketing expertise in product management, sales engagement, and campaigns.
• Strong analytical and strategic planning skills, with the ability to craft and execute business plans.
• Experience managing complex, cross-functional projects.
• Ability to develop clinical expertise in medical devices and engage with physicians effectively.
• Demonstrated experience in customer needs analysis within medical device markets.
• Willingness to travel up to 30% domestically with potential for international assignments.

Nice to Have

• EP Mapping/PFA experience strongly preferred.
• Advanced degree such as MBA or Master's.
• Prior sales experience within medical devices.
• Strong communication, collaboration, and interpersonal skills with cross-functional teams.
• Proven ability to drive global product adoption and market success.

Qualifications

• Bachelor's degree (advanced degrees such as MBA or Master's are preferred).
• 7+ years of experience in the medical device industry.

Benefits & Perks

• Anticipated compensation ranging from $133,700 to $254,000, commensurate with experience.
• Core and optional employee benefits (details at www.bscbenefitsconnect.com).
• Relocation assistance available.
• Work mode includes a hybrid model requiring presence at the Arden Hills, MN office at least three days per week.