Senior HCP Marketing Manager, US Kidney - Pove

About the Role

Key Responsibilities

• Support the delivery of the marketing strategy by overseeing development of HCP tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.
• Develop and update marketing materials aligned with marketing strategy and business objectives, including branded websites, interactive visual aids, sales brochures, etc.
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Analyze complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands.
• Manage agency partners to ensure budget is not exceeded and timely deliverables are executed.
• Collaborate with brand leaders to ensure metrics are in place to measure the impact of tactics in the field.
• Drive assets through internal Communications Review Committee process.
• Collaborate cross-functionally with the field, Medical Affairs, Patient Marketing, and disease education counterparts.
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to HCP needs and practice settings.

Requirements

• Ability to understand all elements of brand strategy and role in executing that strategy.
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics.
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management.
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities.
• Experience in pharmaceutical marketing, or closely related field(s) such as pharmaceutical sales or ad agency experience.
• Bachelor's degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience.

Nice to Have

• Specialty product launch experience.
• Experience working within highly competitive markets.
• Kidney disease experience.

Qualifications

• Bachelor's degree required.
• Advanced degree (MBA, MPH, PharmD, or similar) preferred.
• 6+ years of marketing, consulting, or agency experience in healthcare or biopharmaceuticals.
• Demonstrated supervisory or management experience.

Benefits & Perks

• Eligible for an annual bonus and annual equity awards.
• Base salary range of $138,400 - $207,600.
• Comprehensive benefits including medical, dental, and vision benefits.
• Generous paid time off, including a week-long company shutdown in Summer and Winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy, matching charitable donations, 401(k), and more.