Senior Leader, B2B Marketing, Amazon Health Services

Amazon

Boston, MA

Full Time

Senior

168k-278k

7 days ago

Job Description

About the Role

Amazon strives to be Earth's most customer-centric company, and through Amazon One Medical, we are extending this mission to transform healthcare. We are challenging the status quo by making quality primary care more accessible, affordable, and enjoyable for everyone - from patients and providers to employers and health networks. Our seamless integration of in-office and 24/7 virtual care services, coupled with comprehensive programs for preventive care, chronic care management, and mental health, is revolutionizing healthcare delivery at scale. As we continue to expand our enterprise relationships and strategic partnerships, we're seeking a Senior Leader, B2B Marketing to drive our ambitious growth initiatives. This role sits at the intersection of Amazon's innovative culture and healthcare's transformational moment, working closely with our centralized Amazon Health Services (AHS) marketing team while owning the B2B marketing strategy and execution.

Key Responsibilities

Develop and execute B2B marketing strategies to drive enterprise customer acquisition, engagement, and retention across priority MSAs
Own the marketing strategy for health system partnerships
Partner with AHS central marketing to ensure alignment of B2B initiatives with broader brand strategy and leverage enterprise-wide resources effectively
Lead development of compelling value propositions and ROI messaging for enterprise customers and health system partners
Create and optimize sales enablement content and tools to support business development teams
Build and scale marketing programs that drive top-of-funnel growth for our sales team
Develop integrated campaign strategies across channels including events, digital, content marketing, and direct response
Partner with analytics teams to establish metrics and reporting frameworks that demonstrate marketing impact on business objectives
Partner with consulting firms and benefits brokers to drive awareness and consideration
Lead a team of marketing professionals to achieve business goals and objectives

Requirements

10+ years of professional non-internship marketing experience
5+ years of team management experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Experience driving new business segment or services launches
Experience marketing to benefits leaders, consultants, and healthcare executives

Nice to Have

Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
MBA

Qualifications

Educational background or certifications are not explicitly specified in the description

Benefits & Perks

The position offers a total compensation package including base pay, equity, sign-on payments, and other benefits
Medical, financial, and other benefits as part of the total compensation package
Workplace accommodations and support for applicants with disabilities