Senior Manager, Analytics

Dentsu International

San Francisco, CA

Full Time

Senior

94k-152k

30 days ago

Job Description

About the Role

The Senior Manager, Analytics is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. The role involves managing data and insight delivery processes, driving innovation, and collaborating across teams within a matrixed organization in a lean operating environment that emphasizes automation. This position reports to the Director, Analytics and is based in San Francisco, with a remote-friendly work arrangement.

Key Responsibilities

Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, and forecasting
Understand core business challenges facing both brand and performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Establish data-driven processes to inform brand investment, media, and budget decisions
Work with diverse client teams to develop measurement and testing frameworks for brand performance
Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
Collaborate with client service, channel investment, and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels
Ensure agreement between daily analytics support and approved measurement frameworks
Prepare and deliver executive-level presentations for internal and external audiences
Participate in a team-wide culture of learning by staying current on industry trends, methodologies, and technologies

Requirements

5+ years of media analytics experience in a data-driven agency environment
Bachelor's degree in Statistics, Economics, or related quantitative field
Excellent analytical and problem-solving skills, coupled with high levels of integrity and autonomy
Excellent data visualization skills
Experience communicating complex data challenges and insights to a range of audiences
Experience managing a complex client with multiple brands and teams

Qualifications

Bachelor's degree in Statistics, Economics or related quantitative field

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees, supporting diversity and inclusion. They also provide reasonable accommodations for individuals with disabilities and disabled veterans, emphasizing a supportive and inclusive work environment.

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