Senior Manager Brand Marketing (multiple positions)

About the Role

Key Responsibilities

• Responsible for setting brand strategy, optimizing the marketing mix, and leading the creation of impactful creative assets to drive consumer engagement.
• Lead communications strategy development and execution across marketing channels.
• Design personalized consumer experiences and tell compelling stories across content platforms.
• Work with internal teams and external media agencies to develop marketing strategies and plans.
• Partner with Sales and Customers to execute strategies and win in an omni-channel environment.
• Manage projects on time and on budget, making decisions around investment alternatives to mitigate risk and maximize return.
• Coach team members on critical thinking by analyzing data and synthesizing insights to drive innovation and strong business results.
• Provide day-to-day coaching to direct reports and build management routines to unlock high performance.
• Manage Nestlé's Ways of Winning (Speed, Agility, Collaboration, and Courage) with direct reports and colleagues, leading by example to motivate and inspire teams.

Requirements

• Bachelor's degree in Marketing, Advertisements, Public Relations or related fields.
• Seven (7) years of experience in brand marketing or related roles.
• 7 years of experience in end-to-end brand development.
• 7 years of experience in delivering short- and long-term brand expansion.
• 7 years of guiding online communication campaigns.
• 7 years of developing strategic brand and product plans.
• 7 years of managing large consumer marketing budgets and media investment decisions.
• 7 years of driving innovation and renovation projects from ideation to launch.
• 7 years of full P&L ownership.
• 5 years of experience in people management.
• 3 years of Consumer-Packaged Goods (CPG) experience.
• 3 years of experience working with global eCommerce guidelines.

Qualifications

• Bachelor's degree in Marketing, Advertisements, Public Relations or related fields.