SENIOR MANAGER CAMPAIGNS

CARE

Atlanta, GA

Full Time

Senior

19 days ago

Job Description

About the Role

CARE's Senior Manager of Campaigns facilitates a team of marketing colleagues and other internal and external stakeholders in the development, execution and optimization of multi-channel marketing campaigns that drive brand awareness and business growth. This position requires exceptional project management skills, strong leadership skills, and a deep understanding of marketing principles, data analysis, and campaign building. The Senior Manager of Campaigns should work collaboratively with CARE's creative director and members of the larger creative team as well as members of the PR, events, celebrity management and operations teams. The position reports to the AVP of Marketing Operations. This position is open anywhere in the US remotely where CARE operates, or hybrid in DC, NYC and Atlanta.

Key Responsibilities

Manage the development and implementation of comprehensive marketing campaign plans across various channels, including digital, social media, email, events, content marketing, public relations, and celebrity & supporter engagement.
Keep abreast of the latest marketing trends, technologies, and best practices.
Manage ad-hoc teams of marketing professionals and other CARE stakeholders, providing direction, support, and project management.
Collaborate with fundraising, advocacy, programs and other teams to ensure marketing efforts are aligned.
Monitor campaign performance, analyze data, and identify areas for improvement, making data-driven decisions to optimize campaign effectiveness.
Prepare and present campaign reports to stakeholders, effectively communicating results, insights, and recommendations.

Requirements

Exceptional project management skills.
Strong leadership skills.
Deep understanding of marketing principles, data analysis, and campaign building.
Ability to work collaboratively with creative, PR, events, celebrity management, and operations teams.
Experience managing multi-channel marketing campaigns.

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