Senior Manager, Communications - Content Experience & Creative - Search Strategy

About the Role

Key Responsibilities

• Lead the evolution from keyword-based to semantic and GenAI-powered search across internal and external platforms.
• Shape and execute search strategies that elevate how Walmart communicates its story.
• Align search initiatives with business priorities, ensuring measurable impact and risk mitigation.
• Build and manage feedback loops to continuously improve search relevance and performance.
• Leverage data and analytics to refine search outcomes and inform decision-making.
• Champion an analytics-driven approach to content strategy and audience engagement.
• Define and prioritize enhancements and fixes in collaboration with product and engineering teams.
• Maintain a forward-looking product roadmap that balances short-term wins with long-term vision.
• Oversee documentation and cross-functional collaboration to support machine learning and AI-driven solutions.

Requirements

• Proven experience in search strategy, SEO, or related fields, especially with semantic and GenAI search.
• Proficiency in data analytics and decision-making based on data.
• Familiarity with search technologies, UX, and digital content management.
• Ability to analyze query logs and identify search quality improvements.
• Background in text processing, information retrieval, NLU, or machine learning.
• Bachelor's degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years' experience in creative or content experience, project management, or a related field OR 5 years' experience in creative or content experience, project management, or a relevant area.

Nice to Have

• Certification in Multimedia Production Management (MPM)
• Certified Multimedia Professional (CMP) certification
• Experience leading creative teams and managing large scale content projects

Qualifications

• Bachelor's degree in Communications, Marketing, Fine Arts, Graphic Design or related field
• 3 years' experience in creative or content experience, project management, or a related field OR 5 years' experience in creative or content experience, project management, or a relevant area

Benefits & Perks

• Competitive pay with performance-based bonus awards
• Health benefits including medical, vision, and dental coverage
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• PTO and PPTO for vacation, sick leave, holidays, or other purposes
• Live Better U education benefit program covering tuition, books, and fees