Senior Manager, Content Engine

About the Role

Key Responsibilities

• Support the Director, Content Engine Lead in building a first of its kind Center of Excellence dedicated to content that drives SEO, GEO, and social search.
• Create and lead the development of a company-wide content engine playbook that connects insights with content actions and how best to measure impact.
• Work with brand marketers and cross-functional teams to guide content strategies aligned with brand objectives and target audience, including testing and learning plans.
• Oversee the creation of high-quality content by in-house teams or external partners that enriches storytelling and drives engagement across organic, search-driven platforms.
• Ensure all content is on-brand, compelling, consistent in style, quality, and tone of voice.
• Build a process for, and own, the end-to-end production of quick-turn content, supporting agile content creation when resources are limited.
• Drive engagement and conversion through innovative content distribution tactics across multiple channels.
• Collaborate with SEO, Product, Measurement, Social Listening, and Media teams to ensure cohesive messaging and branding support overall marketing and business goals.
• Develop and maintain a content calendar for timely delivery of content and campaigns on brand sites.
• Utilize analytics tools to measure content effectiveness, derive insights, and optimize strategies.
• Manage the content budget to ensure efficient resource allocation and ROI.
• Stay informed of industry trends, competitor strategies, and emerging technologies to keep content strategies relevant and innovative.

Requirements

• Bachelor's degree with at least 6 years of experience; or a master's degree with at least 5 years of experience; or a PhD with 1+ years of experience.
• Successful track record designing and implementing high-impact content campaigns from conception through execution.
• Project management skills coordinating multifaceted campaigns and initiatives.
• Strong written communication skills.
• Mastery in staying compliant with legal and regulatory guidelines surrounding branded content.
• Skilled at communicating compelling narratives and campaign visions.
• Adept at persuading internal and external stakeholders of the merits and potential business value of strategies.
• Strong relationship building skills and ability to navigate matrixed organizations.
• Ability to drive strategy while executing flawlessly at speed.
• Embodies values of courage, excellence, equity, and joy.
• Executive poise and influence to interact effectively across organizational levels.
• Excellent messaging and design skills for maximum user resonance and business impact.
• Discretion and trustworthiness when handling sensitive information.

Nice to Have

• Passionate about storytelling and content that resonates and inspires action.
• Innovative thinker who identifies insights to shape content strategies.
• Inquisitive, asking thoughtful questions and seeking meaningful answers.
• Ability to conceptualize big-picture ideas and manage projects from inception to completion.
• Norm challenger who explores innovative approaches and learns from failure.
• People person who engages with audiences and builds relationships.
• Breadth of diverse leadership experiences including influencing, coaching, and guiding teams.

Qualifications

• Bachelor's degree with at least 6 years of experience; or a master's degree with at least 5 years of experience; or a PhD with 1+ years of experience.

Benefits & Perks

• Annual base salary ranging from $120,800 to $201,400.
• Participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of base salary.
• Eligibility for long-term incentive programs.
• Comprehensive benefits including 401(k) with matching contributions, additional retirement contributions, paid vacation, holidays, personal days, caregiver/parental and medical leave, health coverage (medical, dental, vision, prescription).
• Relocation assistance may be available.
• Paid time off and health benefits to support work-life balance and well-being.