Senior Manager, Content Engine

About the Role

Key Responsibilities

• Support the Director, Content Engine Lead in building a first of its kind Center of Excellence dedicated to content that drives SEO, GEO, and social search.
• Create and lead the development of a company-wide content engine playbook that connects insights with content actions and how best to measure impact.
• Work hand in hand with brand marketers and cross-functional teams to guide on content strategies that align with our brand teams' objectives and resonates with our target audience; establish plans to test and learn.
• Oversee the creation of high-quality content created by either an in-house team or external partners that enriches storytelling and drives engagement across various organic, search-driven platforms.
• Ensure all content is on-brand, compelling, consistent in style, quality, and tone of voice.
• Build a process for, and then own the end-to-end production of content where our Agency of Record isn't resourced to support our brands with agile, quick turn opportunistic content.
• Support in creating the model of quick-turn content creation.
• Drive engagement and conversion through innovative content distribution tactics across multiple channels.
• Lead cross-function work to collaborate with CMO colleagues including SEO, Product (website), Measurement, Social Listening, and Media Strategists, to ensure cohesive messaging and branding consistency, and that content supports overall marketing / media and business goals.
• Where needed, develop and maintain a content calendar to ensure timely delivery of content and campaigns on above-brand sites like PfizerForAll.com.
• Collaborate with technical teams and SEO/GEO specialists to ensure best practices are embedded in content creation and distribution processes.
• Utilize analytics tools to measure content effectiveness, derive insights, and adjust strategies to optimize engagement and conversion rates.
• Manage the content budget, ensuring efficient allocation of resources and ROI.
• Stay informed of industry trends, competitor strategies, and emerging technologies to keep our content strategies culturally relevant and ahead of the curve.

Requirements

• Applicant must have a bachelor's degree with at least 6 years of experience; OR a master's degree with at least 5 years of experience; OR a PhD with 1+ years of experience.
• 6+ years of experience either in-house or at the agency setting.
• Successful track record designing and implementing high-impact content campaigns from conception through execution.
• Project management skills coordinating multifaceted campaigns and initiatives.
• Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs.
• Strong written communication skills.
• Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content.
• Skilled at communicating compelling narratives and campaign visions.
• Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies.
• Strong relationship building skills and ability to navigate matrixed organizations.
• Drives strategy while simultaneously orchestrating flawless execution at speed.
• Embodies courage, excellence, equity, and joy while elevating those values across teams.
• Executive poise and influence to interact effectively across all organizational levels.
• Articulate communicator able to optimize messaging and design for maximum user resonance and business impact.
• Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information.

Nice to Have

• Passionate About Storytelling: You believe in the power of content to tell stories that resonate and inspire action.
• Innovative Thinker: You constantly identify insights that inform and shape effective content strategies.
• Inquisitive Nature: You ask thoughtful questions, listen deeply, and seek meaningful answers.
• Strategic and Tactical: You excel at conceptualizing big-picture ideas and effectively managing projects from inception to completion.
• Norm Challenger: You question 'the way things are done,' explore innovative new approaches, and embrace learning from failure.
• People Person: You thrive on engaging with audiences and cultivating strong relationships.

Qualifications

• Bachelor's degree with at least 6 years of experience, or master's degree with 5 years, or PhD with 1+ years.

Benefits & Perks

• Annual base salary ranges from $120,800 to $201,400.
• Eligible for Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary.
• Participation in Pfizer's share-based long-term incentive program.
• Comprehensive and generous benefits including a 401(k) plan with Pfizer Matching Contributions and additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days, paid caregiver/parental and medical leave.
• Health benefits including medical, prescription drug, dental, and vision coverage.
• Relocation assistance may be available based on business needs and/or eligibility.