Senior Manager, CoStar Product Marketing

CoStar Group

Arlington, VA

Full Time

Senior

3 days ago

Job Description

About the Role

The Senior Manager, CoStar Product Marketing at CoStar Group is responsible for developing product positioning, acquisition and retention strategies for the Canadian market, overseeing go-to-market strategies, and collaborating across teams to drive growth and engagement for CoStar's platform. The role requires a strategic thinker who can execute at a high level and push innovative marketing ideas within a fast-paced environment.

Key Responsibilities

Build and optimize multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers, owners, tenants, and lenders.
Analyze data and convert insights into actionable recommendations.
Work effectively across sales, product, research, and technology teams.
Set and own growth goals aligned with business objectives, utilizing and developing standard reporting for leadership.
Propose and test new ideas to grow product engagement, including automation and scaling strategies.
Operate within a fast-paced collaborative environment.
Support stakeholders through up to 30% travel for industry conferences, team collaboration, and stakeholder engagement.

Requirements

Bachelor's degree from an accredited, not-for-profit college or university; Master's preferred.
7+ years of experience in B-to-B product marketing.
Experience developing and leading end-to-end digital product marketing strategies.
Strong analytical skills and comfort with data analysis.
Excellent verbal and written communication skills, with ability to interact at all organizational levels.
Ability to motivate others and work collaboratively in a team environment.
Effective influencing skills with both technical and non-technical audiences, including senior executives.
Commercial real estate experience is preferred.

Nice to Have

Experience in the commercial real estate industry.

Qualifications

Bachelor's degree from an accredited college or university; Master's degree preferred.
7+ years of experience in B-to-B product marketing.

Benefits & Perks

Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drugs.
Life, legal, and supplementary insurance.
Virtual and in-person mental health counseling services.
Commuter and parking benefits.
401(K) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On-site or reimbursed fitness center membership.
Access to Diversity, Equity, & Inclusion Employee Resource Groups.
Gourmet snacks and beverages.

Working at CoStar Group

CoStar Group fosters a collaborative and innovative culture, emphasizing professional growth, diversity, and inclusion. The company values empowering its employees and customers to succeed, offering internal training, tuition reimbursement, and a supportive work environment that encourages new ideas and continuous improvement.

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