Senior Manager, Customer Marketing

About the Role

Key Responsibilities

• Develop the customer advisory board into a robust program that shapes business strategy, informs future product and service development, and fosters personal connections among participants. Work with regional leaders to ensure consistent execution on a global scale for customer selection, event planning, agenda setting, and follow-up communications.
• Lead the strategy, planning and delivery of the flagship user conference, including audience acquisition, onsite engagement, content/speaker management, post-event follow up and reporting. Collaborate with regional field and customer marketing teams to define and deliver local roadshows.
• Design a program that offers a best-in-class experience for customer visitors to North America and EMEA corporate offices, ensuring meetings are executed with excellence and consistency. Develop and maintain scalable program templates, briefing content, and preparation guides.
• Manage relationships with internal subject matter experts and external speakers to secure relevant, engaging presenters. Partner with facilities, IT, and vendors to manage seamless event logistics, venue setup, and a superior visitor experience.
• Champion the voice of the customer across all programs, ensuring feedback loops to internal teams are actionable and tracked for impact. Share feedback with product management, product marketing, customer success, sales, and executives to inform go-to-market strategies.
• Track program performance through attendee feedback and key metrics related to pipeline impact and customer retention. Identify opportunities for continuous improvement and provide regular reports and insights to leadership.

Requirements

• 8+ years of customer marketing or event management experience, preferably in B2B SaaS or cybersecurity space.
• Ability to lead, manage, and optimize multiple global customer engagement programs.
• Strong understanding of best practices and ability to apply creative thinking to develop engaging customer content.
• Proven track record managing high-level customer experiences involving C-level participants and strategic accounts, and preparing senior executives for external engagements.
• Strong executive presence and ability to build credibility with internal and external stakeholders.
• Ability to apply customer insights with competitive analysis to identify opportunities for engagement and create distinctive customer communications.
• Demonstrate active listening, synthesize information, communicate effectively, and present confidently to internal stakeholders.
• Strong project management skills, highly organized with the ability to execute on time and on budget.
• Familiarity with marketing technology platforms including 6Sense, Marketo, Salesforce, and Gainsight.
• Willingness to travel 30% of the time (domestic and international).
• Bachelor's Degree in Marketing or related discipline.

Nice to Have

• Experience in cybersecurity space.
• Experience managing large-scale customer programs involving executive-level participants.
• Experience with event logistics and vendor management.

Qualifications

• Bachelor's Degree in Marketing or related discipline.

Benefits & Perks

• Not explicitly specified in the description.