Senior Manager, Demand Generation

Pure Storage

Santa Clara, CA

Full Time

Senior

176k-265k

16 days ago

Job Description

About the Role

We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. The Portworx marketing team is seeking a strategic and results-driven Sr. Demand Generation Manager. In this role, you will be responsible for creating and executing integrated demand generation campaigns that drive pipeline and revenue growth. You will work closely with marketing, sales, operations, and creative teams to design and launch multi-channel campaigns including email, digital, direct mail, and content syndication.

Key Responsibilities

Create and execute integrated demand generation campaigns that drive pipeline and revenue growth.
Work closely with marketing, sales, operations, and creative teams to design and launch multi-channel campaigns including email, digital, direct mail, and content syndication.
Develop, maintain, and execute demand generation campaigns aligned with business goals.
Work with marketing ops and sales teams to ensure leads are properly tracked and followed up.
Map personas to the buyer's journey and build targeted campaigns.
Work with external agencies and internal creative teams to create campaign design and execution.
Establish goals and KPIs on demand programs and regularly report on their performance.
Update sales on campaign plans, progress, and upcoming activities.
Collaborate with sales and marketing to build programs that support sales enablement.
Recommend new tools to drive and scale campaigns with an emphasis on integrated marketing.
Report back on results to key stakeholders in sales, product groups, and marketing.

Requirements

8+ years of experience leading and running demand generation campaigns for large B2B organizations.
Proficient in email marketing strategy and execution.
Proven experience building B2B marketing acquisition channels with small businesses and large enterprises.
Solid experience working with Salesforce.com and Marketo to execute integrated demand generation campaigns including measurement of campaign effectiveness.
Proven experience partnering with sales and marketing teams to create and execute integrated marketing programs.
Track record of marketing results with a strong creative and analytical mindset.

Nice to Have

Experience working in a primarily in-office environment, specifically in Santa Clara, CA.
Experience with incentive pay and/or equity compensation structures.

Qualifications

Educational background not explicitly specified, but extensive professional experience required.

Benefits & Perks

Competitive salary range of $176,000 - $265,000 USD.
Potential for incentive pay and/or equity.
Flexible time off, wellness resources, and company-sponsored team events.
Being part of a recognized Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™, and certified as a Great Place to Work®.

Working at Pure Storage

Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers. Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®! Pure Team: We build each other up and set aside ego for the greater good. We foster a healthy work-life balance with perks like flexible time off, wellness resources, and team events. We are committed to diversity, equity, inclusion, and sustainability, fostering growth and development for everyone, cultivating community through Employee Resource Groups, and advocating for inclusive leadership.

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