Senior Manager, Digital Experience

About the Role

Key Responsibilities

• Lead the web strategy for key pharmacy landing pages and experiences, including development, design, content, conversion rate optimization (CRO), testing and experimentation, and UX enhancements that drive primary KPIs.
• Design and execute A/B/N testing, multi-variate testing, and other experimental methodologies to identify the most effective personalization strategies.
• Oversee the use and optimization of personalization platforms, including the Adobe tech stack, tools, and technologies to tailor customer experiences.
• Develop a deep understanding of customers and patients through data, insights, and cross-functional partnerships, and use those insights to inform site strategy.
• Analyze data from testing and personalization efforts to identify trends, patterns, and areas for improvement.
• Monitor page performance and user behavior across site landing pages, generate data-driven hypotheses to improve the customer experience.
• Develop, refine, and implement web optimization and experimentation processes to improve team efficiency.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
• Drive continuous performance improvement through an ongoing experimentation roadmap aligned with short-term and long-term opportunities.
• Build trusted relationships across the organization to create clear goals, accountabilities, and outcomes, especially with Digital, Media, Creative, and Agency partners.
• Mentor and coach team members to develop top performers and marketing talent, articulating roles, responsibilities, and providing feedback.
• Lead teams, influence stakeholders, and communicate findings effectively.

Requirements

• 5+ years of leading integrated web strategy experience with a foundation of business, retailer, and consumer understanding.
• 4+ years of cross-functional leadership experience.
• 2+ years of experience with A/B testing, multi-variate testing, and other experimental methodologies.
• 7 years of overall work experience.
• Experience with PowerPoint, Excel, Outlook, Word, and proficiency in Excel.
• Experience creating dashboards and reports to communicate findings to stakeholders.
• Strong understanding of test and control methodologies.
• Strong understanding of measuring and manipulating data and identifying insights.

Nice to Have

• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.

Qualifications

• Educational background is not explicitly specified, but experience requirements imply a need for significant professional experience in digital strategy and leadership.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling, and financial coaching.
• Benefit solutions that address the different needs and preferences of colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits depending on eligibility.