Senior Manager, Digital Marketing & Strategy (Philanthropy)

About the Role

Key Responsibilities

• Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, cultural moments, fundraising goals, and campaigns.
• Drive planning and execution of client social content calendars using agile methodologies to ensure strategies remain timely, flexible, and impactful.
• Set strategic tone, themes, and KPIs; conduct creative reviews with team stakeholders.
• Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and narratives.
• Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present concepts for stakeholder approval.
• Manage and execute content publishing across multiple social platforms, ensuring partner reshares and amplification.
• Review and edit copywriting, ensure brand alignment, and error-free deliverables.
• Establish campaign KPIs, guide performance benchmarks, and recommend channel-specific creative adjustments.
• Grow client awareness, social engagement, and content syndication through impactful content and conversations.
• Create and manage digital Run of Show (ROS) documents for event activations, approve shot lists, lead live content coverage, and review captured content.
• Oversee partner, ambassador, influencer, and UGC campaign development and execution, creating social toolkits and monitoring engagement.
• Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions.
• Lead monthly performance reports, including social listening, competitive analysis, and campaign recaps, providing insights and strategic recommendations.
• Oversee timely content updates, quality assurance across digital properties, manage CMS updates, SEO/SEM initiatives, and coordinate with development teams.
• Manage digital budgets, invoices, account verifications, and maintain internal documentation.

Requirements

• 5+ years of experience managing digital content and social platforms in a fast-paced environment.
• Ability to work in-person five days a week within commuting distance of New York City (midtown).
• Deep passion for Roc Nation's mission and partner foundations, with dedication to social impact.
• Detail-oriented with strong organizational and project management skills.
• Ability to create results-driven digital marketing campaigns.
• Ability to accommodate digital requests beyond office hours for breaking news and real-time moments.
• Proven ability to generate momentum and amplify sentiment around impact initiatives.
• In-depth understanding of social media platforms, industry trends, and digital services.
• Bachelor's degree in a related field preferred.
• Strong oral and written communication skills.
• Ability to multi-task in high-profile environments.
• Strong storytelling skills to evoke emotion and build compelling narratives.
• Experience with social management and listening platforms.
• Experience creating social media content using Adobe suite or similar tools.
• Experience with website management, CMS, and HTML.

Nice to Have

• Experience with website management, CMS, and HTML.

Qualifications

• Bachelor's degree in a related field (preferred).
• Experience with social management and listening platforms.
• Experience creating social media content using Adobe suite or similar.
• Experience with website management, CMS, and HTML.

Benefits & Perks

• Salary range of $80,000 to $90,000 USD, based on factors including qualifications and experience.
• Generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, and paid caregiver leave.
• Perks such as access to free live events through employee ticketing programs.
• Supportive work environment encouraging diversity, inclusion, and work-life balance.