Senior Manager, Event Marketing

About the Role

Key Responsibilities

• Lead 1-3 year strategic planning for NA Event Marketing, developing clear expectations and deliverables to guide the team's execution.
• Engage senior leadership to align the NA Event Marketing strategy and roadmap with overall business strategy and ensure integration into relevant departments.
• Champion process improvement and cost reduction efforts by anticipating tactical and strategic needs and aligning resources accordingly.
• Partner with senior NA Marketing management to ensure department strategy aligns with overall business objectives.
• Develop a deep understanding of Brooks' business and opportunities by connecting with leaders and peers across the organization to inform strategy development.
• Gather and analyze data from multiple sources to develop insights that inform strategy and prioritization.
• Oversee the delivery of NA Event Marketing initiatives supporting multi-year marketing roadmaps and key company goals.
• Lead the full product lifecycle of event apparel, including item creation, seasonal management, and communication with event partners.
• Oversee event order management to meet inventory needs at all events.
• Act as liaison with external agencies to ensure seamless execution and branding for event activations.
• Direct Brooks' presence at all events, managing booth layout, product sales, staffing, and merchandising.
• Oversee sponsorship programs, maintain contractual agreements, evaluate sponsorships, and collaborate with Legal for negotiations.
• Evaluate race event opportunities, identify strategic fits, and recommend actions to marketing leadership.
• Own and manage the Event team, ensuring goals and objectives are aligned with strategic initiatives.
• Translate strategy into functional processes for the team and oversee their continuous improvement.
• Champion cross-functional initiatives, influence stakeholders, and build partnerships across departments.
• Engage with department leaders to understand strategic needs and develop NA Marketing strategies.
• Build trusted relationships with other leaders and support cross-functional projects.
• Act as a steward of Brooks culture, fostering openness and trust within the team.
• Lead the NA Event Marketing team toward shared objectives that engage runners through key regional and global events.
• Provide growth opportunities and feedback to team members.
• Build and monitor the NA Event Marketing budget, contributing to overall NA Marketing budget, and ensure resource alignment.
• Demonstrate enterprise accountability in managing the NA Event Marketing budget and resources.

Requirements

• Bachelor's degree (B.A. or B.S.) from a four-year university, preferably in Business, Marketing, or Communications; MBA preferred but not required.
• 10+ years of experience in marketing, events, or retail within the athletic industry.
• 5+ years of experience managing and developing high-performance teams.
• Strong collaboration, influence, and mentorship skills.
• Proven leadership in supervising teams and leading strategic business objectives.
• Ability to develop productive relationships across diverse disciplines and cultural backgrounds.
• Curious, open-minded, inventive, and creative with a willingness to challenge the status quo.
• Detail-oriented with strong organizational and time management skills.
• Excellent problem-solving skills and ability to work in a fast-paced, changing environment.
• Strong verbal and written communication skills, including storytelling, presentation, and meeting facilitation.
• Expertise in MS Word, Excel, Outlook, PowerPoint, and Smartsheet.

Nice to Have

• Experience with sponsorship negotiations and contract management.
• Experience in event product lifecycle management.
• Knowledge of the athletic or running industry.

Qualifications

• Bachelor's degree (B.A. or B.S.) from a four-year university, preferably in Business, Marketing, or Communications.
• 10+ years of experience in marketing, events, or retail within the athletic industry.
• 5+ years of experience managing high-performance teams.

Benefits & Perks

• Medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contributions, FSA, family & fertility assistance, 401K savings plan and match, employee assistance program, transportation assistance.
• Paid time off including three to five weeks of paid leave, eleven paid holidays, sick and parental leave.
• Annual bonus based on company performance.
• Product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Hybrid work environment with three days per week in Seattle offices.