Senior Manager, HAE Digital Marketer

About the Role

Key Responsibilities

• Lead omnichannel campaign planning and digital execution, including design, measurement, and optimization of digital touchpoints.
• Deliver a best-in-class customer experience by integrating strategic messaging into digital channels such as digital media, website, CRM, and emails.
• Collaborate with brand partners to build and deliver the customer experience.
• Partner with Commercial Analytics & Insights (CA&I) and Digital, Data & Technology (DD&T) teams to measure and optimize campaign performance.
• Translate digital metrics into insights to enable understanding of campaign performance and drive optimizations.
• Manage digital execution and measurement plans across HAE products.
• Oversee all execution and budgeting for digital campaigns and resources.
• Ensure all resources and programming comply with Takeda’s Compliance, Legal, and Regulatory requirements.
• Represent in review and approval processes of promotional initiatives.

Requirements

• Bachelor's degree plus 5+ years of experience in biopharma, consumer packaged goods, agency, or related fields.
• Experience managing creative/digital agencies and budgets.
• Understanding of digital marketing with data and omnichannel focus.
• Demonstrated project management skills.
• Results-oriented, organized, attentive to detail, prompt, and able to meet deadlines.
• Strong team and independent work skills.
• Excellent presentation skills and ability to communicate objectives and results.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to work 5 days per month in office at 500 Kendal, Cambridge MA, with up to 20% travel.

Nice to Have

• Knowledge of Tableau or similar data visualization software.
• MLR (Medical, Legal, Regulatory) experience.

Qualifications

• Bachelor's degree; MBA preferred.
• 5+ years of relevant experience.

Benefits & Perks

• U.S. base salary range of $137,000.00 - $215,270.00, with potential incentives.
• Eligibility for medical, dental, vision insurance, 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off, company holidays, and well-being benefits.
• Up to 80 hours of sick time and 120 hours of paid vacation annually.