Senior Manager - Marketing Analytics
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Customer Marketing Analytics team supports US Consumer Marketing through best-in-class Data analytics. This position is responsible for growing and deepening relationships with customers, increasing profitability for American Express and customer relevance in marketing campaigns through best-in-class analytics. In this team, you will have the opportunity to provide critical analytics that drive the core business strategy for marketing channels at American Express.
Key Responsibilities
- Develop strong relationships with internal marketing partners to understand and help frame key business problems.
- Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting the relevant customer behavior signals in our rich data sources.
- Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.
- Conduct strategic analyses to inform business decisions and provide actionable recommendations.
- Write and present fact-based presentations to key partners.
- Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio.
- Serve as Point of Contact on customer acquisition campaigns for marketing channels.
Requirements
- Advanced degree in a statistics/business/economics/decision science related field highly preferred.
- Experience with using analytics to drive business results is preferred.
- Strong quantitative skills with a solid understanding of probability and statistics.
- Expertise in an analytical language (Python, R, or the equivalent), and experience with databases (Hive, SQL, or the equivalent) is a must.
- Basic understanding of working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent) or modeling experience.
- Understanding of experimental test design in campaign marketing.
- Demonstrated ability to frame business problems into analytical problems, leverage external thinking and tools to deliver business insights.
- Self-motivated and ability to work autonomously on multiple projects simultaneously.
- Strong communications and relationship building skills with an ability to develop and deliver effective presentations.
Nice to Have
- Experience with using analytics to drive business results.
Qualifications
- Advanced degree in a statistics/business/economics/decision science related field highly preferred.
Benefits & Perks
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Working at American Express
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We back our colleagues with the support they need to thrive, professionally and personally. We have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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About American Express
Website
americanexpress.com
Location
New York, NY
Industry
Financial Transactions Processing, Reserve, and Clearinghouse Activities
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