Senior Manager Marketing Operations

About the Role

Key Responsibilities

• Develop, implement and oversee marketing operations strategies across multiple brands, focusing on consumer loyalty, patient re-engagement, prospect engagement, and database marketing through channels such as Direct Mail, Email, and SMS, ensuring compliance with legal requirements while driving multi-channel revenue growth for the business.
• Oversee and optimize the organization of lead flow processes, ensuring that marketing lead generation efforts are accurately and efficiently integrated into the system with the goal to optimize lead conversion rates.
• Lead the development, testing, and tracking of innovative approaches to enhance the response rate of marketing campaigns, ensuring continuous improvement and adaptation.
• Plan and coordinate detailed reporting on marketing campaigns across the US, focusing on driving customer appointments, retention, and loyalty, with a strong emphasis on data-driven insights.
• Use data to understand behavioral patterns of existing customers and predict their propensity to take action.
• Direct and enhance the customer referral program to maximize customer adoption and satisfaction.
• Set up strategy for campaign and campaign activities in CRM systems and manage all aspects of campaign activities, including data hygiene, segmentation, and integration, phone number allocation and referral source maintenance, ensuring smooth operations and accurate tracking.
• Collaborate with various internal and external stakeholders to drive the successful implementation of marketing activities that drive multi-channel revenue growth for the business, fostering strong partnerships and alignment.
• Serve as the Product Owner for the marketing of Beyond launch/adoption initiatives for AC US. Work closely with the development team to identify and update operational marketing requirements, improving client experience, engagement, and day-to-day business processes.

Requirements

• Proven experience in Marketing Operations or a comparable role.
• Proficiency in managing and optimizing CRM systems for effective customer relationship management.
• Extensive background in lead generation and marketing automation programs.
• Strong technical expertise with databases and analytical systems.
• Excellent communication skills coupled with a customer-centric mindset.
• Ability to excel in fast-paced, innovative environments.
• A deep commitment to understanding and addressing customer needs and behaviors.
• Strong skills in data analysis and reporting.
• Proven ability in strategic leadership, technical proficiency, and operational effectiveness.
• Ability to manage projects.
• 7+ years of relevant work experience.

Nice to Have

• MSc or MA in Marketing or relevant field.
• Experience working in a collaborative, cross-team capacity.
• Advanced proficiency in Excel and other data reporting tools.
• Experience with marketing technology systems beyond CRM.

Qualifications

• BSc or BA in Marketing or relevant field, MSc or MA preferred.

Benefits & Perks

• Not explicitly specified in the description.