Senior Manager, Marketing Transformation

About the Role

Key Responsibilities

• Lead and manage cross-functional transformation programs.
• Partner with senior leaders to translate strategy into action and alignment.
• Facilitate clarity, momentum, and accountability across teams.
• Build and maintain program frameworks, roadmaps, and engagement models.
• Design and lead change management and stakeholder enablement efforts.
• Drive integrated planning and OKR processes aligned to the Marketing vision.
• Lead high-impact, cross-functional programs that modernize marketing's operating model and accelerate business outcomes.
• Partner with marketing leadership to scale AI beyond experimentation.
• Align stakeholders on priorities and use cases, drive clarity on ownership and outcomes.
• Build structures and mechanisms for progress tracking, feedback, and iteration.
• Act as a connective tissue across marketing functions, resolving blockers through influence and cross-functional coordination.
• Drive development and implementation of a unified, multi-year marketing vision in partnership with marketing leadership.
• Translate the future-forward marketing vision into actionable frameworks to guide aligned OKRs, prioritization, engagement plans, and leadership enablement.
• Facilitate cross-functional alignment to ensure consistency and relevance of vision-driven initiatives.
• Own end-to-end change planning across programs, including stakeholder mapping, communication strategies, and feedback loops.
• Champion change by translating complex programs into clear, adoptable actions for diverse marketing teams.
• Partner with digital, analytics, and technology leaders to ensure teams are equipped for AI and data-powered ways of working.
• Design and drive structured engagement strategies (e.g., toolkits, communications, training) that shift mindsets and enable sustained adoption.
• Ensure internal communications, rhythms, and leadership narratives reinforce transformation priorities and cultural alignment.
• Build narratives that inspire buy-in and facilitate behavioral change at scale.
• Create operating models and engagement rhythms that connect strategy to execution.
• Partner across the Strategic Ops team and broader Marketing to embed structure, decision rights, and prioritization models.
• Support goal setting, investment decisions, and planning through clear frameworks and connective processes.

Requirements

• Proven ability to manage enterprise-level initiatives and translate strategy into execution.
• Skilled in engagement, enablement, and stakeholder alignment.
• Bring a holistic lens to complex challenges, connecting strategy, processes, teams and tools into cohesive systems.
• Able to synthesize inputs, identify patterns, and recommend action.
• Understand how marketing creates business value and can connect transformation to outcomes.
• Demonstrates strong grasp of emerging digital capabilities and AI applications in marketing.
• Adept at translating experimentation into strategic programs.
• Creates structure in ambiguity; makes momentum visible.
• Operates effectively without direct authority; known for clarity, coordination, and collaboration.
• Strong storyteller; able to build alignment and drive action through clear narrative and design.
• Bachelor's degree required.
• At least 5 years of experience and familiarity with marketing and process.

Nice to Have

• Experience with change management and stakeholder engagement strategies.
• Knowledge of AI and digital transformation in marketing.
• Experience in program management at an enterprise level.

Qualifications

• Bachelor's degree.
• At least 5 years of experience in marketing and process management.

Benefits & Perks

• Hybrid Work Model with flexible in-office days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs.
• Comprehensive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Social Impact initiatives including paid volunteer days and pro-bono projects.
• Opportunity to make a real-world impact by supporting justice, truth, and transparency.