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Senior Manager, Media Activation

Dentsu International

Atlanta, GA
Full Time
Senior
68k-110k
10 days ago

Job Description

About the Role

This is a remote opportunity, open to anyone in the US. As a Senior Manager, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management featuring multiple tactics with a special focus on Sponsored Product Ads (or "SPA") Media channel. You will develop and maintain knowledge of client businesses and ensure all client media requirements are completed promptly. You will align the right resources to meet our client needs and you will provide coaching and guidance to your direct reports and team on SPA. You will work cross functionally with all teams to support and deliver against media, client, and company objectives. You will report to the Associate Director of Media.

Key Responsibilities

  • Support the forecasting, media planning, and executional strategy for the retail media network.
  • Oversee the Sponsored Product Ads workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
  • Provide ongoing support to your team through regular feedback and weekly one-on-ones.
  • Maintain an understanding of client goals and marketing objectives and translate them into digital strategies.
  • Remain up to date with the media marketplace and opportunities for our clients.
  • Build internal/external client and stakeholder relationships.
  • Promote alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
  • Identify challenges and process-related roadblocks, and overcome internally and with client.
  • Ensure that process documents are accurate and are kept current.
  • Act as an escalation point on planning and activation best practices, process, and campaign troubleshooting on SPA.
  • Lead interviewing, hiring, training, and coaching of new team members.
  • Work on special projects as assigned.

Requirements

  • 5+ years in digital media planning, activation and/or campaign management.
  • 2+ years of hands-on key experience in a Sponsored Product Ad buying platform required (Criteo, Kevel, Moloco, Amazon).
  • 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and paid social platforms (Meta, Pinterest, TikTok).
  • Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday).
  • Comfortable working in a startup environment with changing workflows and priorities.
  • Shopper, CPG or Retail Media Network experience.
  • Experience managing a team.

Nice to Have

  • Experience with retail media platforms such as Pentaleap.
  • Knowledge of workflow management systems beyond those listed.
  • Additional experience with other digital advertising platforms or tools.

Qualifications

  • Educational background not explicitly specified in the description.

Benefits & Perks

  • Medical, vision, and dental insurance.
  • Life insurance.
  • Short-term and long-term disability insurance.
  • 401k.
  • Flexible paid time off.
  • At least 15 paid holidays per year.
  • Paid sick and safe leave.
  • Paid parental leave.

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They support diversity and inclusion, and provide reasonable accommodations for individuals with disabilities and disabled veterans. The company emphasizes a supportive environment that values fairness and accessibility.

Apply Now

Job Details

Posted AtJun 10, 2025
Job CategoryMedia Planning
Salary68k-110k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

About Dentsu International

Website

dentsu.com

Company Size

1001-5000 employees

Location

Atlanta, GA

Industry

Advertising Agencies

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